Infinite announced that it has acquired Greentarget UK, a specialist financial and professional services communications agency based in London.
The deal more than doubles Infinite’s footprint in London and follows the company’s recent acquisition of New York financial services agency Dukas Linden Public Relations. Together, the acquisitions establish Infinite as a transatlantic strategic communications platform with capabilities across the U.S., U.K., and broader European markets.
Founded in 2006 and based in the City of London, Greentarget UK has deep expertise in international financial markets. The agency’s multilingual team advises clients across banking, investment management, hedge funds, fintech, and professional services.
As part of the acquisition, Greentarget UK Managing Director Jeff Watt will join Infinite’s management team and lead European operations.
The acquisition positions Infinite as a fully integrated, full-service agency for asset and wealth management firms, capital markets participants, and other financial services organizations across the U.K., continental Europe, and North America.
Combined with Dukas Linden Public Relations, Greentarget UK expands Infinite’s ability to support global financial services mandates. The platform offers capabilities across media relations, broadcast services, message development, crisis and transaction communications, and digital and social media.
The deal comes less than 12 months after ParkSouth Ventures’ investment in Infinite. The company said the acquisition underscores the pace and discipline of its growth strategy as it expands capabilities across financial and professional services and accelerates its development in key markets.
The combined business includes more than 120 consultants across London, New York, San Francisco, Chicago, Los Angeles, Boston, and Washington, D.C.
Infinite is a communications and reputation management firm providing media relations, crisis and litigation communications, research, media training, creative services, and content solutions.
KEY QUOTES:
“GT’s expertise, senior-led approach and strong culture make them an ideal fit for Infinite.”
“By joining forces with GT — and through our recent acquisition of DLPR — we have doubled our headcount in London and New York, further strengthening our transatlantic platform to meet the needs of global professional services and financial services organizations.”
Jamie Diaferia, Founder and CEO of Infinite
“For nearly two decades, GT has advised some of the most complex and influential organizations in finance.”
“This next step gives our team the opportunity to build on that experience as part of an ambitious international platform, with scale and broader opportunities for our clients and colleagues.”
Jeff Watt, Managing Director of Greentarget UK
