Infinite Reality (iR), a company powering the next generation of digital media and e-commerce through AI and immersive technologies, announced a $350 million minority investment from a private multi-family office focused on global technology, media, and real estate, bringing the company’s valuation to $5.1 billion. This funding, which is in equity and not debt, is new and separate from iR’s goal of completing the previously announced SPAC deal.
iR also announced the $450 million acquisition of Landvault, a tech company specializing in immersive technology and digital twins for Fortune 500 companies and government organizations. This all-stock stock solidifies iR’s foundation to lead the revolution in immersive digital environments.
The proceeds from the investment and the integration of Landvault’s cutting-edge tools and expertise in crafting high-fidelity virtual worlds support Infinite Reality’s aim to be the leader in offering innovative spatial computing and AI-based capabilities that empower brands to engage better and monetize their audiences.
These deals, combined with the company’s previously announced acquisitions of The Drone Racing League ($250 million), Ethereal Engine ($75 million), Action Face ($10 million), and Stakes ($8 million), bring Infinite Reality’s total year-to-date transaction value to $800 million.
The company’s suite of tools and infrastructure enables the creation, local domain hosting, measurement, and monetization of immersive experiences, driving the growth and scalability of the 3-D internet while putting more data in the hands of businesses. And as an established industry trailblazer, the company built over 1.2 million square feet in virtual experiences for countless high-profile brands including Mastercard, Standard Chartered, Hershey, and more.
Landvault’s portfolio includes projects like their work with Dentsu on the Cannes Lion-winning campaign created for Heineken, showcasing the company’s ability to blend creativity with emerging technology. And other notable collaborations include projects with Hershey in Decentraland, the World of Women experience in The Sandbox, as well as upcoming high-profile projects and partnerships in the Middle East, including initiatives with the UAE and Saudi Government, local tourism boards and real estate companies.
After the acquisition, Landvault’s existing employees and creative teams will join the iR team, ensuring continuity and the retention of top talent. And Landvault’s presence across the Middle East will also remain operational, expanding iR’s global footprint and supporting ongoing projects and client relationships.
Sam Huber (Founder & CEO of Landvault) will take on the new role of Global President of Enterprise and CEO of MENA Region (Middle East and Northern Africa), further strengthening Infinite Reality’s presence and strategic initiatives in the region. As iR continues its go-public strategy in the U.S., the Company’s newly-expanded global structure also paves a path towards additional capital markets initiatives, including in Europe and the Middle East.
This acquisition also includes Landvault’s innovative tools, like the ability to offer local and custom hosting solutions to its clients, empowering business owners to capture and manage unique first-party data and giving them direct control. Landvault provides a comprehensive monetization SDK, including in-game advertising and e-commerce modules to drive revenue from their immersive experiences. These capabilities have been pivotal in establishing Landvault as a category-defining company in the space, enabling clients to build, deploy, and monetize high-fidelity digital experiences efficiently.
KEY QUOTES:
“Now, having joined forces with Landvault and secured this $350 million fundraise, we possess robust capitalization, financial flexibility, and a fortified position from which to successfully execute our global go-to-market strategy. Adding Landvault, with their substantial presence in the Middle East and Europe, supports our plans for market expansion and helps establish the Infinite Reality brand as a global leader in immersive tech. We look forward to integrating Landvault’s hundreds of clients into the Infinite Reality family, further enhancing our reach and capabilities.”
– John Acunto, co-founder and CEO of Infinite Reality
“Joining forces with Infinite Reality allows us to leverage their extensive resources and expertise to scale our vision to build the future of the internet even further. Together, we will continue to push the boundaries of what is possible today, creating unparalleled experiences for business and consumers worldwide.”
– Sam Huber, Founder and CEO of Landvault
“With this $350 million fundraise and Landvault’s impressive project pipeline, we are more bullish than ever about the future of our business. The funding gives iR further ammunition to continue to make bold investments and pursue our ongoing strategy.”
– Amish Shah, Co-Founder and Chief Business Officer of Infinite Reality
