Infinite Reality (iR), a company powering the next generation of digital media and e-commerce through extended reality (XR), AI, and other immersive technologies, announced the company has entered into a definitive agreement to buy Touchcast, a pioneering agentic AI company for $500 million in a combination of cash and stock. This deal is Infinite Reality’s largest yet and it values the company at $15.5 billion.
Touchcast’s agentic AI platform, Mentorverse, generates an infinite universe of specialized AI mentors who engage in natural face-to-face video conversations and, unlike traditional chatbots or static web experiences, combine consistent personalities with deep domain expertise to deliver genuinely helpful guidance through natural, multimodal interactions. And integrating Touchcast’s technology across Infinite Reality’s portfolio of products and services will enable iR customers to tap AI agents for several tasks that drive user engagement, customer support, and sales.
For example, within Napster (recently acquired by iR), Touchcast’s technology will enable subscribers to easily generate immersive social listening spaces and leverage knowledgeable AI agents for music playlisting, community management, music trivia, and other engaging features. For iR Enterprise and iR Studio customers, the Touchcast toolkit helps Fortune 500 brands, SMEs, and creators with knowledgeable, trained, and on-brand AI agents designed to power global and scalable sales and customer service functions.
Touchcast, built on OpenAI and delivered on Microsoft Azure via a $50 million strategic partnership, offers a suite of AI delivery systems that dramatically improve response times for AI interactions.
For businesses, this means the ability to deliver seamless and human-like experiences while boosting efficiency and reducing costs. And Touchcast’s platform is turning what once required entire teams and years of work into one-click solutions with multiple products, ranging from AI mentors to transforming websites into interactive AI experiences.
Touchcast’s enterprise-grade technology is SOC2 compliant with global scalability. Its AI mentors interact like humans, not chatbots. They work together as a team of specialized agents to build on each other’s expertise, solve complex challenges, and deliver ROI by elevating the online experience.
Headed by seasoned entrepreneurs and trusted by top global enterprises across automotive, home improvement, management consulting, and education categories, Touchcast transforms how businesses adopt AI by making these advanced capabilities accessible to anyone, regardless of technical expertise.
Edo Segal, CEO and Founder of Touchcast, is a serial entrepreneur and AI pioneer who spent over two decades building companies at the intersection of artificial intelligence and human communication. And Segal is leading innovations in how people access and share expertise through AI, fundamentally reimagining human-AI collaboration. Before Touchcast, he founded and successfully sold multiple companies, including Relegence (acquired by AOL), Brainboost (acquired by Answers.com), and Screencaster (acquired by Livestream), consistently positioning himself at the forefront of technological transformation.
KEY QUOTES:
”Agentic AI is a big part of how consumers and businesses will interact with the web in the future. The Touchcast technology has immediate applications across our entire business portfolio and will no doubt provide our customers with instant benefits – whether those customers are Napster subscribers and artists, global Fortune 500 brands, or small businesses. What Edo Segal and his team have developed at Touchcast will no doubt accelerate Infinite Reality’s mission to lead a transition to a more immersive, personalized and conversational web.”
– John Acunto, CEO and Founder of Infinite Reality
“Joining forces with Infinite Reality represents the ideal next chapter for Touchcast. From day one, our mission has been to humanize AI— moving beyond chatbots to create intelligent, emotionally resonant experiences that feel intuitive and alive. iR not only shares that belief and has the platform to bring our technology to scale across industries and audiences, but together we can empower a new generation of creators and businesses to deliver expertise, storytelling, and service in ways that were unimaginable until now.”
– Edo Segal, CEO and Founder of Touchcast
“The acquisition of Touchcast marks our largest transaction thus far, and represents a perfect continuation of our strategic growth trajectory, building on the momentum from the iconic Napster acquisition and recent $3 billion funding round. The addition of Touchcast’s agentic AI technology serves as a powerful building block for our platform as we look to provide our customers with the tools they need to succeed in the modern AI-powered era.”
– Amish Shah, Co-Founder and Chief Business Officer, Infinite Reality
