Infobip announced it has acquired SocketLabs, a U.S.-based provider of email infrastructure technology, as part of its strategy to strengthen its position in enterprise email delivery and communications platforms. Financial terms of the transaction were not disclosed.
The acquisition enhances Infobip’s capabilities in managing and optimizing high-volume email delivery across multiple providers. SocketLabs specializes in email observability, intelligent routing, and vendor-agnostic infrastructure, helping enterprises gain visibility into deliverability and reduce reliance on single providers.
By integrating SocketLabs’ technology, Infobip aims to offer a more comprehensive solution for enterprises and independent software vendors seeking to manage communications across channels. The deal also expands Infobip’s footprint in North America and Latin America, where SocketLabs has an established customer base.
The move aligns with Infobip’s broader push to embed AI across its platform. The company recently introduced an Email Deliverability Agent, and the addition of SocketLabs’ analytics capabilities is expected to further enhance automation and performance optimization for email campaigns.
SocketLabs processes more than 1.2 billion emails per month for over 2,000 businesses across industries including technology, healthcare, and e-commerce. Its infrastructure and expertise are expected to complement Infobip’s global communications platform, which supports omnichannel engagement and customer experience solutions.
KEY QUOTES:
“SocketLabs is a team of highly skilled professionals based in Pennsylvania who have spent years in solving the problems that keep enterprises locked into vendors they’ve outgrown, giving visibility across email providers, showing what actually reaches inboxes, and enabling safe, low-risk migration. Combined with what we already do, this makes us the only provider that can sit across a customer’s entire email operation, not just be a part of it. Their customer base is rooted in North America with a growing presence in Latin America, giving us an immediate position in markets where we’ve been working to grow. We’re adding proven expertise and their own technology to what we already do, which means we can move much faster.”
Silvio Kutić, CEO of Infobip
“Joining Infobip is the natural next step in a journey we started nearly 20 years ago. Infobip’s global scale, carrier relationships, and AI-first platform will allow us to accelerate innovation and expand our email capabilities to businesses worldwide.”
Tim Moore, CEO of SocketLabs
