Informed Names Daniel Sogorka CEO As AI Platform Automates $350 Billion+ In Loan Originations

Informed has appointed lending technology veteran Daniel Sogorka as Chief Executive Officer as the AI-powered fraud detection and loan verification platform expands beyond auto lending into additional consumer finance markets.

The company enters the leadership transition processing more than 5 million applications annually and has automated more than $350 billion of loan originations since its founding. Its customers include eight of the 10 largest U.S. auto lenders, along with credit unions and other consumer lenders.

A key component of Informed’s platform is its Fraud Data Network.

The network has been built from lending information spanning more than 100 million documents and approximately 2 billion data points.

Informed combines that dataset with Document AI and machine learning to automate application verification, identify potential fraud and reduce manual review requirements.

Management plans to maintain the company’s existing strategy, product roadmap and customer commitments while using Sogorka’s experience to scale the business and move into adjacent lending verticals.

Sogorka brings about two decades of lending technology leadership experience.

His previous roles include positions at Black Knight/ICE, ServiceLink/FNF, Sagent and Rocket Pro. His background spans mortgage lending and the development and scaling of B2B technology businesses focused on lending efficiency and customer experience.

Invictus Growth Partners, an investor in Informed, said Sogorka’s lending knowledge and scaling experience align with the company’s next phase.

The opportunity centers on taking the automation and fraud intelligence developed in auto finance and extending those capabilities across additional lending markets where application verification remains labor-intensive.

Informed said its priorities will continue to include faster loan funding, lower fraud losses and reduced processing cost per loan.

KEY QUOTE:

“With more than 2 billion data points behind the platform, we can catch what others miss.”

Daniel Sogorka, CEO Of Informed