Impinj: Interview With VP Of Product And Solution Marketing Matt Branda About RAIN RFID And Physical Intelligence
By Amit Chowdhry ● Sep 30, 2026
Impinj develops RAIN RFID technology that connects everyday physical items to digital systems, enabling enterprises to identify, track, and understand the movement of products and assets in real time. Its platform combines endpoint ICs, labels, readers, software, machine learning, and data infrastructure to help organizations turn item-level information into operational intelligence for AI and automation. Pulse 2.0 interviewed Impinj VP of Product and Solution Marketing Matt Branda to learn more about the evolution of RAIN RFID, the concept of Physical Intelligence, and how real-world item data can support enterprise AI systems.