Intangible announced it has raised $4 million in funding from a16z Speedrun, Crosslink Capital, Karman Ventures, and industry angels to launch the world’s simplest 3D creative tool.
Intangible’s main product, Intangible Studio, is now in closed beta with partners across film, gaming, and advertising, with a public launch planned for mid-2025. And the company’s AI-based studio enables teams in film, games, agencies and events to visualize ideas quickly and inexpensively, from idea inception through production. And Intangible creates fully interactive worlds in a browser window in minutes, making professional-quality scene creation, storyboarding, and interactive design for the web as simple and collaborative as using Canva.
Creative teams often struggled to create in 3D due to the long learning curves and technical skills required by CAD tools and game engines. And this complexity slows creative iteration, misaligning teams in different production phases, and ultimately results in higher costs and subpar creativity. Intangible addresses this problem with Intangible Studio, an AI-native 3D design tool that delivers Lego-like simplicity with simple building blocks to quickly build out complex creative ideas. Intangible leverages AI in a way that keeps humans at the center of the creative process and delivers benefits that current AI and non-AI systems have failed to produce:
1.) Ease of Use – A fast browser-based, no-code interface makes it easy for creatives of all levels to go from a blank 3D canvas to high-fidelity images, video, and 3D exports using natural language and intuitive controls.
2.) Powerful Creative Control – Unlike existing generative AI (GenAI) tools, Intangible offers drag-and-drop scene components, kitbashing, dynamic camera control, and interactive worlds, enabling the kind of creative control that professional applications require.
3.) Multiplayer Collaboration – Unlike most industry 3D tools, Intangible runs in browsers using open web standards. This enables seamless real-time multiplayer collaboration for teams, the ability to embed 3D scenes on the web, and making communicating in 3D as easy as texting or emailing a link.
Intangible enables AI to turn human concepts into fully-interactive 3D world models, without the expense of training large vector-based models. Intangible OSTM combines a proprietary knowledge graph and world model, with AI large language and media models, and agentic workflows, to make 3D creation simple.
Intangible’s AI-based previews allow for rapid iteration, significantly reducing production costs and eliminating the back-and-forth traditionally required in 3D workflows. And with access to thousands of ready-to-use 3D assets, creatives can quickly populate scenes, experiment with ideas, and bring their vision to life faster than ever before. Unlike 2D image generation tools with unpredictable and expensive prompt-and-hope results, building in 3D enables for precise creative control with fewer takes needed.
Intangible was created to support various creative applications:
– Film: Before production begins, build animated sets and create storyboards that tell a complete story for commercials, films, or social content.
– Games: Design and iterate easily on levels, environments, and interactive concepts.
– Agencies – Create campaign collateral with precise camera control to compose and refine visuals. Adjust camera angles, explore variations, and create images that feel alive.
– Events – Simulate marketing activations, trade shows, weddings, and other high-concept events to elevate pitches and planning.
Charles Migos has spent about 30 years designing media creation tools for Apple, Unity, Microsoft, and Softimage. And he led design at Unity for its 3D tools, and was the lead designer for Apple’s first-party iPad apps, including iBooks, Notes, and News, which reached billions of users. He has 180+ technology patents.
Intangible was created by a team deeply familiar with the building tools for the industries they serve. This team includes design luminary Charles Migos and technology entrepreneur Bharat Vasan, along with industry veterans from Apple, Pixar, Unity, EA, ILM, Spotify, and NASA.
Bharat Vasan is a serial founder and investor who has taken several venture-backed technology businesses from launch to successful exits, including BASIS and August Home. And he has a deep history in the creative and gaming space, having spent eight years as an executive at Electronic Arts, building developer tools and conducting M&A. Plus, he also spent several years leading venture investments in consumer technology at The Production Board.
KEY QUOTES:
“We believe that AI should amplify creativity, not constrain it or remove the human element. Existing AI tools can generate static high-fidelity images and videos, but they lack dynamic movement, camera control, and interactivity – elements essential to professionals in film, gaming, and advertising. Now, everyone on the team can experience the joy of the creative process by bringing an idea to life, collaborating seamlessly, and ultimately delivering winning creative results.”
– Charles Migos, CEO and co-founder of Intangible
“Interactive 3D is one of the last unconquered realms, where growth is constrained by complexity. Intangible is finally changing this by bringing an AI-native, Canva-like experience to the market. Powerful enough for the creative control required by tens of millions of industry specialists, but simple enough to be usable by an audience of hundreds of millions of creatives.”
– Bharat Vasan, Chairman and co-founder of Intangible
“It’s rare to see a founding team that is both deeply experienced and deeply motivated by the challenges within their industry. Intangible is using AI to solve real problems in very large markets that stand to benefit from a 10x reduction in time, cost and complexity, by making 3D creation accessible to everyone.”
– Troy Kirwin, Investment Partner at Andreessen Horowitz
