How Toronto-Based Helps Businesses Accelerate Customer-Centric Approaches

By Dan Anderson ● October 2, 2018 is a Toronto-based company that has developed artificial intelligence (AI), which can help consumer enterprises develop more meaningful relationships with customers. And its cloud-based machine learning platform can be integrated directly into systems of engagement. This helps with optimizing business resources and budgets in areas that have the biggest impact.


The Trusted Signals Exchange is’s flagship product. The Trusted Signals Exchange enables enterprises to share insights and learnings about consumer behaviors without leaking competitive intellectual property or compromising consumer privacy. Through its platform, enables partnerships and collaboration for businesses to innovate ethically with AI.

Consumers want businesses to provide contextual experiences without compromising privacy. And traditional data sharing networks tend to combine data from different sources or rely on personally identifiable information. The Trusted Signals Exchange does not combine data from different sources or rely on personally identifiable information.


And the platform uses advanced machine learning techniques to transfer signals from consumer interactions, which leads to better performance for businesses and valuable experiences for consumers.

By enabling businesses to accelerate their transformation to a more customer-centric operating model, helps increase customer loyalty and revenue. Some of’s customers include TELUS and Corus Entertainment.

Last month, raised $30 million in Series A funding led by Portag3 Ventures. And its existing investors Georgian Partners and Real Ventures also participated in the round as well. Now has a valuation of more than $100 million. plans to use the funding to expand its operations and client base in the US.