- Reachdesk — a global data-driven intelligent gifting platform that makes corporate gifting more personalized, reliable, and scalable — announced it raised $43 million. These are the details.
Reachdesk — a global data-driven intelligent gifting platform that makes corporate gifting more personalized, reliable, and scalable by removing the operational hassles that have plagued the B2B industry — announced it has raised a $43 million Series B round of funding. This round of funding was led by Highland Europe with participation from Highland Capital, HubSpot Ventures, and RLC Ventures.
As the first and only truly global intelligent gifting platform, Reachdesk was launched by Alex Olley, Jay Radia, Meelan Radia, and Alex Correia-Santos to make sending gifts to prospects, customers, and employees as simple as sending an email. And its integrations with thousands of leading SaaS platforms mean gifting can be fully automated and integrated while its curated global marketplace and logistics network across the US, Canada, UK, Europe, Australia, and Asia means the gifts are personalized and unique.
Through Reachdesk, operational costs are reduced, response rates are increased, and conversion rates are improved by over 30%. And it is this success that has seen Reachdesk become the trusted advisor for thousands of marketers from worldwide brands including ZoomInfo, ZScaler, Hootsuite, SimilarWeb and many more, across more than 144 countries.
Until now, gifting platforms have been notoriously slow to scale and have lacked a human touch. Marketers spend too much time and money attempting to stand out and gain insight into campaigns through outdated platforms and manual processes that they have lost sight of what matters – the personal impact such campaigns can create. And Reachdesk removes the guesswork and hassle by arming businesses with data-led tools that help them plot campaigns, maximize their ROI, and deliver the moments that matter to customers.
Reachdesk will use the funding to invest further into product development; to make the platform even more effective and intelligent — enabling marketers to build more effective campaigns by advising them when, how, and to whom to send gifts. This funding round will also grow Reachdesk’s list of technical integrations, curated marketplace vendors, and global warehouse partnerships as the company expands into new regions.
Reachdesk is on track to 4x its business this year — which comes off the back of record 600% year-on-year growth. And this growth has seen the company named as one of the top five fastest-growing software products worldwide within an industry worth $235 billion in the US and UK alone.
KEY QUOTES:
“While corporate gifting has long promised to be the solution to generic, spammy marketing, it has not yet matched the needs or standards of today’s companies and consumers. Reachdesk breaks the mould. Our data-led, AI-powered and integrated approach allows us to be there for our customers at every stage, via one single, simple yet powerful and trusted global platform. It’s this truly global approach, underpinned by unprecedented reporting, visibility and measurement that has been missing from the industry and is only set to prove even more crucial in the coming months and years. Just like every customer has a CRM, marketing automation, and a sales automation platform, we see a world where every business will need a gifting platform like Reachdesk.”
— Alex Olley, co-founder and Chief Revenue Officer
“With this investment, and the partnerships and opportunities our new investors bring, we can double down on the areas that have driven Reachdesk’s incredible growth – from our truly global reach, to our unique, curated, personalized gifting marketplace and our market-defining ROI and tracking tools. We look forward to continuing the momentum of the past 12 months and further cementing ourselves as the go-to trusted advisor for some of the world’s biggest and most innovative marketing teams.”
— Temy Mancusi-Ungaro, CEO of Reachdesk
“The Reachdesk team truly understands the pain points faced by companies looking to break through to customers with effective marketing campaigns and has built a single solution that acutely addresses these. Every team member is passionate about making corporate gifting work for everyone involved, and has a unique take on it, one that is set to capitalize on the potential in this space, and become a clear market leader.”
— Laurence Garrett, partner at Highland Europe
“Finding a partner to support us with global direct mail was an important part of our strategy. With Reachdesk as our partner, we’ve been able to positively influence the sales pipeline, land some of our biggest new accounts, and successfully expand globally.”
— Hussam AlMukhtar, Senior Director of Strategic Marketing at ZoomInfo
“We’ve been impressed by the success the Reachdesk team has had in a short amount of time. We’re excited to partner with them as they build out a new and exciting marketing channel around personalized customer sends.”
— Andrew Lindsay, SVP of corporate & business development at HubSpot
