Intent IQ is a company that is able to create and maintain an accurate real-time map of devices, their users’ identities, and the relations amongst the devices. Pulse 2.0 interviewed Intent IQ CTO Dror Ben Yishai to learn more about the company.
Dror Ben Yishai’s Background
What is Dror Ben Yishai’s background? Yishai said:
“I have spent my career at the intersection of technology, data, and innovation. With a deep background in software engineering, AI, and identity resolution, I have been fortunate to lead and develop cutting-edge solutions that shape the digital advertising and identity ecosystem. Prior to joining Intent IQ, I worked extensively in designing scalable, privacy-first technologies that enable businesses to thrive in a dynamic, cookieless world.”
“As the CTO of Intent IQ, I oversee the company’s technology vision and roadmap, ensuring our solutions remain at the forefront of identity resolution and data-driven decision-making. My role includes providing the vision and guidance for our products today and in the future, leading R&D and developing new technologies to enhance cross-device identification that ensure our platform remains privacy-compliant and highly effective for our partners. Additionally, I work closely with our product and business teams to align our technological advancements with industry needs.”
Core Products
What are the company’s core products and features? Yishai explained:
“Intent IQ is a leading provider of identity resolution for the sales side and a technology vendor for the buy side in the areas of audience curation, activation, and attribution solutions. Our core offering is a cutting-edge identity graph powered by AI and machine learning, enabling businesses to recognize and engage users across devices and environments, including those that are hard to reach (Safari, Firefox, iOS, CTV). We provide solutions for both the publishers on the one hand and for media buyers on the other hand. The fact that our products work for advertisers proves their efficacy. Specifically, our offerings include:
For the sell side:
Bid Enhancement: Identifying cookieless audiences across platforms and providing a new stream of monetization for publishers by enriching their inventory signals
Cross-Device Matching: Highly accurate device-linking capabilities to enhance targeting and attribution.
Privacy-First Architecture: Compliance with global regulations, ensuring data security and user anonymity.
For the buy side:
Cookieless Audience Curation and Activation: Future-proof audience identification methods that target and re-target without third-party cookies.
First and Third Party Data Activation: Onboarding multiple sources of data to identify and target prospective 1P/3P audiences at scale
Cross Device Attribution and Measurement: Connecting ad exposure to real business outcomes across channels”
Challenges Faced
What challenges have Yishai and the team faced in building the company? Yishai acknowledged:
“As a CTO, I always need to strike a balance between the desire to develop new features and the limitations from needing to make a business case for them. It is also challenging to provide a forecast in today’s dynamic tech landscape. And, of course, we are also always focused on adapting to an evolving privacy landscape.”
Evolution Of The Company’s Technology
How has the company’s technology evolved since its launch? Yishai noted:
“Since our inception, Intent IQ has continuously grown by solving identity problems with both accuracy and scale . We began as an infrastructure company and evolved into a services company, committed to providing a full suite of product offerings to different customer segments.”
“Today we are focused on developing new tools for both the sell side and the buy side, embracing the latest advancements in AI and embedding LLM capabilities and deep learning tools in order to expedite problem solving at a large scale.”
“Our algorithms have become more refined, our match rates have improved significantly–with a staggering accuracy of above 90%–and we’ve introduced new capabilities such as real-time identity resolution and a real-time Server-to-Server API without relying on cookies.”
“We have also integrated our solutions with top-tier SSPs and made our solutions available in cloud data platforms such as Snowflake.”
Significant Milestones
What have been some of the company’s most significant milestones? Yishai cited:
“We have built our company from one founded on patented technology to one that has scaled to reach over 180M cookieless users, all while maintaining a consistent level of service and product accuracy.”
“Our company is now backed by a portfolio of over 170 granted patents and we have over 80,000 partnerships with leading publishers as well as platforms, and agencies. Our industry-leading technology delivers match rates with over 90% deterministic accuracy across platforms and devices, far exceeding industry standards. Our cookieless identity solution out performs other marketplace options, delivering meaningful revenue lift (see below) while increasing 1st and 3rd party data performance by 50% on average. And we continue to successfully navigate evolving privacy regulations as we forge an innovative path forward for the industry.”
Customer Success Stories
When asking Yishai about customer success stories, he highlighted:
“Intent IQ recently announced results of a partnership with Start.io, a mobile-focused supply-side platform, that demonstrate how we significantly enhance ad performance for mobile publishers using our advanced identity resolution technology. By integrating our alternative identifiers to match mobile advertising IDs (MAIDs), Start.io achieved a 9.8% increase in ad fill rates and a 12% boost in daily revenue–significant improvements in a highly commoditized marketplace. The collaboration enabled more precise audience targeting, leading to higher engagement and improved monetization. The success of the partnership underscores the effectiveness of our alternative identity solution in hard-to-reach mobile environments and our ability to enhance monetization opportunities for mobile publishers.”
Revenue
When asking Yishai about the company’s revenue details, he revealed:
“While we don’t publicly disclose specific revenue figures, we can share that Intent IQ is experiencing strong growth, driven by increasing demand for privacy-first identity solutions. Our technology adoption has expanded rapidly, and we continue to scale both in terms of market reach and product innovation for both the buy and sell sides.”
Total Addressable Market
What total addressable market (TAM) size is the company pursuing? Yishai assessed:
“The identity resolution market is massive, given its essential role in digital advertising, e-commerce, and analytics. The global digital identity market is expected to reach tens of billions of dollars, and Intent IQ is positioned to capture significant market share through our scalable, privacy-centric solutions.”
Differentiation From The Competition
What differentiates the company from its competition? Yishai affirmed:
“Several key factors set us apart:
- Patented Technology – Our solutions are backed by proprietary and protected technology developed by the leading engineers in the marketplace. We are a company of engineers and innovators and benefit from AlmondNet Group’s IP portfolio of over 170 granted patents.
- First Party Identity Data: Our first party ID is an asset leveraged across tens of thousands of sites with billions of first party IDs matched within the IIQ device graph.
- Best-in-Class Accuracy: Our AI-driven identity graph achieves industry-leading match rates and performance.
- Scalability: 80 %+ coverage – Our solutions seamlessly span across platforms of all types, including those with audiences that are hardest to reach, providing interoperability and supporting advertisers, publishers, and data partners.
- Privacy-First Approach: Our solutions are all future-proof, designed for compliance with an evolving regulatory environment.
Future Company Goals
What are some of the future company goals? Yishai emphasized:
“We want to provide true and holistic identity technology that meets all aspects of buy and sell side needs. We are focused on expanding our cookieless identity solutions, enhancing AI-driven matching algorithms, and forging deeper industry partnerships across the marketplace. Our technology benefits both the buy and sell sides equally. Additionally, we’re continuously innovating, ensuring our technology is protected and remains at the forefront of privacy-compliant identity resolution.”
Additional Thoughts
Any other topics you would like to discuss? Ben Yishai concluded:
“One of the most pressing topics in the industry today is how identity resolution can successfully mitigate buy-side needs for performance, while at the same time meeting the publishers’ needs to optimize their monetization efforts. At Intent IQ, we’re committed to solving for both in today’s privacy-first digital ecosystem. The future of identity is here and we’re excited to be shaping it.”
