- New York-based international ticketing platform TodayTix raised $73 million
- Great Hill Partners led this funding round
New York-based international ticketing platform TodayTix announced it has raised $73 million in funding led by Great Hill Partners. Including this round, TodayTix has raised $90 million total.
TodayTix is known as a central place for audiences to discover and explore the shows and experiences in their city. And users can easily purchase the best-priced tickets.
Launched in 2013, TodayTix has quickly established itself as a disruptor within the theatrical ticketing industry. And TodayTix also announced it saw triple-digit and year-over-year growth.
Over 4 million tickets have been sold on TodayTix to date — which accounts for 8% of all Broadway tickets sold annually and 4% in London’s West End.
TodayTix credits its success due to its landmark partnerships, data-driven decision making, and its design-focused platform that learns how audiences plan, discover, buy and share tickets. And TodayTix works closely with its 1,300 partners to drive business growth.
“By understanding the ways next-generation audiences purchase and experience shows, we can forever change the way people discover art in their cities,” said TodayTix CEO and co-founder Brian Fenty in a statement. “Our audiences, married with a community of visionary content creators, establish an unprecedented ecosystem of engagement between the two sides of live entertainment. While ticket sales are the bedrock of our relationships, these are only the beginning of our content and discovery ambitions.”
TodayTix also compiles actionable analytics and created access technology to work with over 900 productions through TodayTix digital Lottery and mobile Rush programming — which sparks the spontaneous nature of a younger audience and introducing a new generation to the venues.
“From our humble beginnings in 2013, to our current global business on three continents serving millions of culture lovers, TodayTix has changed arts and entertainment ticket buying for the next generation. This investment from Great Hill Partners will allow us to take our ambitions to the next level; we couldn’t be more excited about the road ahead,” added TodayTix co-founder and president / head of Europe Merritt Baer.
TodayTix is going to enter its next stage of growth with Great Hill Partners’ investment — which was facilitated with guidance from Methuselah Advisors.
This includes internal modifications including closing out secondary purchases of original investors. And the company is going to focus more on outward-facing growth and utilize the company’s proprietary data-driven audience feedback to offer new shows along with arts and cultural experiences. Plus the company is going to double down on expanding its technologies in discovery and personalization for consumers and partners.
“TodayTix is rapidly changing the way millennials and other consumers connect with live cultural experiences,” explained Great Hill Partners managing partner Michael Kumin. “We look forward to working with Brian, Merritt and their talented management team to expand the Company’s product and service offerings and accelerate its push into new geographies.”
