Intuit – a global financial technology platform that includes Intuit TurboTax, Credit Karma, QuickBooks, and Mailchimp – recently announced its agreement to acquire GoCo, a leading provider of modern HR and benefits solutions for small and mid-market businesses. And with GoCo, Intuit will offer a comprehensive Human Capital Management (HCM) solution to help businesses hire the right employees and manage their workforce effectively, all in one place. This deal is expected to close in Q4 of 2025, and the financial terms were undisclosed.
Launched in 2015, GoCo offers hiring and onboarding, workforce and talent management, benefits administration, and more to small and mid-market business customers. GoCo’s AI tools complement Intuit’s robust data set, powerful AI capabilities, and AI-enabled human experts, fueling done-for-you experiences and empowering HR teams with personalized insights. GoCo’s features will be seamlessly integrated into Intuit Enterprise Suite and QuickBooks Payroll, which businesses use to pay 18 million workers annually in the U.S.
Deal benefit: This acquisition represents a significant step forward in Intuit’s strategy to serve growing mid-market businesses with a connected platform that helps customers run and grow their businesses. And Intuit will initially integrate GoCo’s features into Intuit Enterprise Suite and QuickBooks Payroll for customers with Premium or Elite Payroll in the U.S., giving businesses a single solution to manage their finances, customers, and the full employee lifecycle from onboarding to offboarding. Launched in 2024, Intuit Enterprise Suite is a configurable suite of integrated financial products designed for seamlessly scaling and enhancing productivity and profitability for mid-market businesses as they grow.
KEY QUOTES:
“As businesses scale, they need to be able to find, onboard, and retain the right talent, offer and manage benefits, and stay compliant, while maintaining a single source of truth for all employee information. GoCo brings world-class HR and benefits capabilities to our existing product portfolio. Together, we will deliver a comprehensive HCM solution to help small and mid-market businesses manage their teams, optimize productivity, and grow faster.”
Olivier Bartholot, Vice President and Segment Leader of Workforce Solutions at Intuit
“For more than a decade, GoCo has been driven by its mission to help mid-market businesses spend less time on HR tasks so they can focus on growing happier, more productive teams. We’re excited to join Intuit to support its vision to become the only team-management platform a business needs to grow and manage its team.”
Nir Leibovich, Co-Founder & CEO, GoCo
