Invictus Growth Partners, a middle-market growth equity firm managing $1.3 billion in assets, announced that Scott Keane has joined the firm as an Operating Partner, strengthening its focus on AI-native revenue execution across its portfolio.
Keane will work directly with portfolio companies to design and scale AI-powered revenue operations across sales and marketing. His mandate includes implementing modern approaches to pipeline generation, marketing automation, and go-to-market execution, leveraging artificial intelligence to drive predictable and scalable growth.
He brings more than two decades of experience in enterprise software, most recently serving as Vice President of Global Sales Development at Databricks. During his tenure, he helped build and scale an AI-driven sales development function that contributed to more than sixfold ARR growth over four years. Prior to that, he was Chief Operating Officer at Bitly, where he led go-to-market strategy and revenue operations. Earlier roles include building the global sales development organization for Google Cloud and spending nine years at Salesforce helping shape marketing operations and sales development during its hyper-growth phase.
At Invictus, Keane will collaborate closely with go-to-market teams across the firm’s cloud software, cybersecurity, and fintech portfolio. His work will align systems, processes, and teams into unified, AI-augmented revenue engines designed to improve efficiency and accelerate growth outcomes.
The appointment comes as Invictus continues to expand its proprietary AI platform, DIANE, which is embedded into portfolio company operations to enhance pipeline generation and sales conversion. The firm emphasized that AI is increasingly central to how B2B companies scale, with revenue teams shifting toward automation, data-driven insights, and personalized engagement at scale.
In addition to Keane’s appointment, Invictus also announced the expansion of its Invictus Guild, a group of operating advisors supporting portfolio companies. Five experienced executives joined the Guild, bringing expertise across enterprise software, cybersecurity, SaaS leadership, and go-to-market strategy.
Invictus invests in capital-efficient, high-growth businesses and is currently deploying more than $600 million from recently closed funds. The firm typically makes majority investments with equity checks ranging from $30 million to over $100 million, focusing on companies where operational improvements and AI-driven strategies can unlock significant value.
KEY QUOTES:
“The rules for how revenue teams operate are being rewritten right now. For years, companies’ sales and marketing teams have performed tasks that AI can now handle faster and more effectively, from qualifying leads and mapping pipeline health to personalizing outreach at scale. The opportunity to build lasting competitive advantage through AI-native revenue operations has never been greater, or more urgent. Invictus is already executing this playbook through DIANE, and I came here to build on that foundation and help every portfolio company capture that edge.”
Scott Keane, Operating Partner at Invictus Growth Partners
“AI is compressing the gap between insight and action, and the companies that operationalize that across their revenue engine will outpace their peers. We have been investing behind that shift with DIANE, embedding AI directly into how our companies generate and convert pipeline. Scott brings the rare ability to turn that vision into repeatable, day-to-day operating systems, and we’re excited to scale that impact across the portfolio.”
John DeLoche, Co-Founder And Managing Partner At Invictus Growth Partners
“The competitive landscape for B2B software is being reshaped in real time. Buyers are more informed, sales cycles are more complex, and the bar for execution has never been higher. Scott brings a unique, hands-on ability to align revenue operations, marketing, and sales into a single AI-augmented engine. That alignment is one of the highest-leverage ways we drive value across our portfolio, and we’re excited to have him on the team.”
William Nettles, Co-Founder And Managing Partner At Invictus Growth Partners
