Invoca, a leader in AI-based revenue execution platforms, has announced the signing of a definitive agreement to acquire Symbl.ai, an AI-based platform for human intelligence. This deal combines Symbl.ai’s broad set of AI capabilities with the Invoca platform, enabling companies to drive revenue through a modern buying experience that leverages the best of digital, AI, and human touch.
Symbl.ai propels Invoca forward in several fundamental ways:
1.) Orchestrate a seamless buying experience with AI – Deploy conversational SMS and AI voice agents to work in unison with digital experience and human touchpoints, improving self-service and lifting conversion rates.
2.) Highlight the impact of human touch in your contact center – Offers agents with real-time AI-based insights to handle each interaction with a deeper connection, trust, and empathy, ensuring every conversation delivers value.
3.) Drive efficiency and automation across revenue teams – Apply agentic AI across Invoca and third-party platforms to enhance every step of the buying journey, boost productivity, and increase conversion.
Unleashing advanced AI products that convert every interaction into revenue
Symbl.ai, under the leadership of co-founders Surbhi Rathore and Toshish Jawale, has developed advanced AI that captures the subtleties of human conversations across various channels, including voice, video, and text. And Symbl.ai’s LLM, trained exclusively on human dialogue, unlocks a new class of conversation insights, enabling digital and AI systems to seamlessly hand off context to agents in the moments that matter.
A proprietary LLM and embeddings model that is trained on human conversation data to support specialized use cases. And specialized AI models are designed for enterprise applications, including automatic speech recognition, sentiment analysis, summarization, key phrase detection, and text-to-speech capabilities.
By integrating Symbl.ai technology, Invoca will help customers drive efficient growth by blending AI-powered engagement with rigorous, real-time measurement to meet buyers where they are.
Advisor: Wedbush Securities served as the financial advisor to Symbl.ai.
KEY QUOTES:
“AI is upending the worlds of advertising, commerce, and the contact center, completely disrupting how brands have learned to operate in the digital era. In combining Symbl.ai’s cutting-edge AI technology and Invoca’s decade-long record of AI leadership, we are empowering forward-leaning brands to deliver the seamless buying journey of the future. By blending digital speed, AI precision, and human empathy, brands gain richer personalization, faster resolutions, and measurable lifts in satisfaction and conversion. This orchestration frees teams to focus on the creativity and trust that power memorable buying journeys and drive efficient revenue growth.”
Gregg Johnson, CEO of Invoca
“Just as brands were settling into a digital-first world, generative AI is flipping the script on how people search, discover, and make buying decisions—thanks to conversational engines and real-time, AI-guided interactions. The companies that pull ahead will pair generative models with agentic AI that orchestrates every step of the buyer journey. Invoca’s move to acquire Symbl.ai does just that, equipping brands to steer conversations, elevate customer experience, and turn engagement into measurable revenue.”
Ian Jacobs, VP and Lead Analyst at Opus Research
