Invyted is an exclusive, London-based influencer marketing platform that connects vetted, high-quality content creators with brands to facilitate seamless collaborations, such as dining experiences, event invitations, and product gifting, all while ensuring guaranteed, trackable content. Pulse 2.0 interviewed Invyted Founder Asti Wagner to learn more.
Asti Wagner’s Background
Could you tell me more about your background? Wagner said:
“I studied Business Administration at the University of Bath and on the side have always loved eating out and exploring new restaurants and hidden gems. I’ve lived in London my whole life and there is an incredible array of food spots here so around five years ago, I started a food page where I shared my experiences at different restaurants across the city. It grew really quickly and I hit around 10,000 followers early on, and from there it just kept growing, reaching 50,000+ followers across Instagram and TikTok today.”
Formation Of The Company
How did the idea for the company come together? Wagner shared:
“As my food page grew, I started getting contacted by more and more brands, which was amazing. I had access to some incredible collaborations and worked with brands I genuinely loved, but then managing emails, DMs, contracts, and back and forth became incredibly time-consuming. That’s when the idea for Invyted came about. I wanted to create something that streamlined that entire process, making it easier for creators and brands to connect, collaborate, and work together efficiently. And that’s really how we got to where we are today!”
Favorite Memory
What has been your favorite memory working for the company so far? Wagner reflected:
“Celebrating our 2nd birthday at House Party or going to Cannes Lions Festival of Creativity with the team.”
Core Products
What are the company’s core products and features? Wagner explained:
“Invyted has four core features, which together cover pretty much every type of influencer collaboration, whether a brand has a physical location or a product based business.”
“The first is Invytes, which is for pre-booked collaborations, like restaurant bookings or beauty appointments. We also have Events, which allow brands to bring multiple influencers together at once, whether that’s a small, intimate dinner for a menu launch or something larger like a cinema screening.Then there’s Anytime, which is designed specifically for fast food chains, coffee shops, or walk-in venues. Influencers can simply walk in, redeem the offer, and create content without needing to pre-book. And finally, we have Gifting, which is built for product-based brands, allowing them to send products directly to influencers’ homes. Together, these four features make Invyted really flexible and easy to use for almost any type of brand or collaboration.”
Challenges Faced
Have you faced any challenges in your sector of work recently? Wagner acknowledged:
“One of the main challenges has been being a young founder. Early on, there were definitely moments where people didn’t fully take what we were building seriously or underestimated the scale of what we were doing. On top of that, there still aren’t many female founders in the tech space, which can add another layer of challenge.”
“However after working with major brands including Chiptole, Dunkin’, Hilton Hotels and more, we are now building our credibility as a brand and the business has really started to speak for itself!”
Evolution Of The Company’s Technology
How has the company’s technology evolved since launching? Wagner noted:
“The technology has evolved massively since we launched. We actually started with just Invytes and Events, and then, in direct response to brand demand, we introduced Anytime and Gifting. As the platform has grown, we’ve really ramped up our technology and the depth of data we provide to brands. Through Meta analytics and API integrations, we’re able to give brands far better visibility into performance and results of their campaigns. We’ve built a really strong tech foundation that is pretty sophisticated, although from our users it is still very simple and straightforward to navigate.”
Significant Milestones
What have been some of the company’s most significant milestones? Wagner cited:
“Reaching our first 1,000 influencers on the platform was a huge milestone for us, and I’m incredibly proud that we’ve now grown to over 7,000 creators globally. Collectively, our influencer community now reaches more than 800 million people, which is pretty incredible to see. Launching in New York was another major moment for the business, and on a personal level, growing the team from just three people to 15 across the globe has been one of the most rewarding parts of the journey!”
Customer Success Stories
Can you share any specific customer success stories? Wagner highlighted:
“We’ve had a lot of success stories on Invyted, but one that really stands out is La Maritxu. They started as a small, independent Basque cheesecake brand with a single store in Knightsbridge and we supported them in their early stages by bringing the right influencers into the store, which resulted in millions of views across social platforms. The demand grew so quickly that they had to scale their production by 4x, and they were seeing queues around the block! Since then, they’ve gone on to open multiple sites across London.”
Funding/Revenue
Are you able to discuss funding and/or revenue metrics? Wagner revealed:
“To date, we have successfully raised approximately $2 million in funding, which has allowed us to expand our team and accelerate our international growth. We have achieved an impressive 116% year on year revenue growth, demonstrating both the strength of our business model and the growing demand for Invyted globally.”
Differentiation From The Competition
What differentiates the company from its competition? Wagner affirmed:
“What really differentiates us from competitors is that we’ve built Invyted as a genuinely premium platform. We’re very selective about who joins our community and on the creator side, we only accept influencers with over 10,000 followers who also meet our criteria. The same applies to brands to ensure they align with our standards and with what creators actually want to work with. We’re very much about quality over quantity, and that focus delivers far better outcomes for both brands and creators.”
Future Company Goals
Q.) What are some of the company’s future goals? Wagner concluded:
“Our company goals are focused on ambitious, sustainable growth and continuous improvement. We aim to scale our London operations while strengthening our presence in Manchester, alongside expanding globally across key markets including Chicago, LA, Sydney, and Singapore. At the same time, we will overhaul our technology to launch new and improved products that better serve our community of brands and influencers. Underpinning all of this is a commitment to operational excellence, ensuring our processes, systems, and teams are set up to deliver consistently high quality results as we grow!”
