IUNU (pronounced “you-knew”), an innovator in AI and machine vision technologies transforming agriculture, announced the closing of its $20 million funding round led by S2G Investments, with participation from Farm Credit Canada (FCC) and Lewis and Clark Partners.
IUNU’s LUNA platform also combines machine vision, automation, AI, plant science, and people to help future-proof greenhouse operations. And IUNU’s LUNA platform combines machine vision, automation, AI, plant science, and people to help future-proof greenhouse operations.
This funding would be used for supporting IUNU’s continued expansion into high-value markets across North America and Europe and drive broader adoption of its LUNA platform – a solution delivering plant-level visibility, automated labor analysis, and real-time crop steering and forecasting for high-value vine crops such as tomatoes, cucumbers, and peppers. The capital will also support the expansion of IUNU’s commercial and engineering teams, strengthening its technical leadership.
With the population growing, climate volatility, and resource constraints place impacting the pressure on global food systems, greenhouse production is emerging as a critical component of agriculture’s future. And by enabling localized production, shortening supply chains, and enhancing resilience, it offers a compelling solution – yet growers continue to face significant challenges in labor, productivity, and resource management.
Operating in over 100 facilities across 18 countries, IUNU’s LUNA platform integrates directly with growers’ existing control systems and ERP systems to deliver a real-time digital assistant that streamlines operations, increases visibility, and drives outcomes across three critical areas:
1.) Precision yield forecasting – By increasing plant sampling from 0.016% to 10%, LUNA significantly improves forecasting accuracy, enabling sales and operations teams to plan with greater confidence and reduce waste.
2.) Automated labor quality management – Utillizing computer vision, LUNA evaluates task performance (e.g., deleafing, lowering, pruning) to boost labor efficiency.
3.) Dynamic crop steering – The platform provides daily, compartment-level insights to help growers optimize crop health, balance, and quality throughout the season.
With established market share in leafy greens and partnerships with major North American ornamental growers, IUNU’s growth is supported by customer traction and a scalable business model. The funding also reflects continued confidence in the company’s vision and execution.
With this new funding round, S2G believes IUNU is well-positioned to scale its platform, expand into new markets, and continue delivering cutting-edge solutions that help growers thrive in an increasingly complex agricultural landscape.
KEY QUOTES:
“We are seeing 330% growth in our vine-crop segment, driven by a clear need. This investment accelerates our mission to transform greenhouse agriculture by empowering growers with actionable insights. By combining AI-driven systems and deep industry expertise, we’re unlocking unprecedented productivity, sustainability, and profitability for controlled environment agriculture globally. Our platform directly addresses the industry’s most pressing operational challenges, offering transformative efficiencies that significantly boost profitability for growers and sales teams.”
– Adam Greenberg, CEO of IUNU
“We’re thrilled to back IUNU in this next phase of growth, particularly as demand in the vine crop segment accelerates. The team has consistently delivered measurable value at a time when greenhouse operators are under pressure from tight margins and growing volatility. Their technology is helping reduce operational risk and bring greater confidence to growers navigating today’s challenges.”
– Cristina Rohr, Managing Director at S2G
