IXL Learning has acquired NoRedInk, an English language arts platform designed to help students strengthen writing skills through personalized practice while reducing grading and instructional workload for teachers.
NoRedInk has been used by schools in 9 out of 10 U.S. school districts since its launch and focuses on helping middle and high school students develop skills ranging from sentence construction to essay writing and argument development.
The platform adapts instruction to individual student strengths and areas for improvement. Students can work through writing prompts, scaffolded essays, guided reviews, sentence restructuring exercises, editing activities, and multi-paragraph assignments while receiving personalized support throughout the process.
NoRedInk also incorporates student interests, including favorite celebrities, fictional characters, and historical figures, into exercises intended to make practice more engaging. More recently, the company introduced Read-Write-Reason, a collection of integrated reading and writing activities designed to strengthen analytical and critical-thinking skills while helping students develop and communicate ideas more effectively.
For teachers and school administrators, NoRedInk provides standards-aligned practice exercises, writing activities, diagnostics, gradebooks, and reporting tools. Educators can monitor student progress in real time and identify areas where individual learners may require additional support.
Following the acquisition, NoRedInk will continue operating as an independent brand. IXL Learning said teachers and students should experience no disruption to the platform, while IXL will provide additional resources and scale to support product development and broader adoption.
The acquisition expands IXL Learning’s portfolio of education technology products. Its existing brands include IXL, Rosetta Stone, Dictionary.com, Thesaurus.com, Vocabulary.com, TPT, ABCya, Education.com, Carson Dellosa Education, Evan-Moor Educational Publishers, Wyzant, MyTutor, SpanishDictionary.com, ingles.com, and FrenchDictionary.com.
IXL Learning was founded in 1998 and develops digital tools spanning mathematics, literacy, language learning, tutoring, and educational content.
Tucker Capital served as the exclusive financial advisor to NoRedInk in connection with the transaction.
KEY QUOTES:
“NoRedInk has built a product with a remarkably deep grasp of how to help teach one of life’s most essential skills. Just as importantly, NoRedInk earned its place in the classroom the right way—through word of mouth from educators who genuinely love using it.”
Paul Mishkin, CEO Of IXL Learning
“IXL shares our commitment to thoughtful, student-centric writing instruction. As technology changes how we work and communicate, the ability to think critically and develop our ideas has never been more important. I’m excited about what NoRedInk and IXL will accomplish together for all the students and teachers who count on us.”
Jeff Scheur, Founder And CEO Of NoRedInk
