JAAQ has raised $17 million to scale its clinically governed behavioral health and digital engagement platform, as the company looks to expand enterprise partnerships, deepen its clinical infrastructure, and accelerate entry into the U.S. market.
The London-based company provides a digital health engagement platform that embeds clinically reviewed behavioral health content directly into the digital environments of employers, insurers, and healthcare organizations. Its offering combines a library of more than 10,000 expert-led and lived-experience videos with AI-powered journeys designed to integrate into existing user, patient, and customer experiences. The platform is already deployed across organizations covering more than 1.5 million eligible lives.
The funding round included participation from Meridian Health Ventures, Fuel Ventures, Bolt Angels, and Guinness Ventures, marking JAAQ’s transition into a Series A-stage company. The capital will be used to scale global deployment, expand enterprise and insurer relationships, invest in clinical validation and research, and support U.S. market pilots.
Alex Packham has joined the company as CEO, bringing experience as a serial entrepreneur and technology investor, including a prior business acquired by Adobe. Under his leadership, JAAQ is positioning itself as infrastructure for behavioral health engagement rather than a standalone application, focusing on embedding support into digital touchpoints already used by organizations.
JAAQ’s platform is built around two core components: a clinically governed content library and an AI infrastructure layer that enables large-scale deployment across enterprise, healthcare, and insurance environments. Organizations can either integrate JAAQ’s content directly into their own digital journeys or deploy a hosted experience tailored to their users.
The company is also investing in engineering capabilities that allow AI-native products to integrate clinically governed content into personalized user pathways. This approach aims to deliver structured behavioral health interventions at scale while maintaining clinical safety and trust.
Saurabh Johri, who brings more than 20 years of experience in AI and healthcare, is leading product and technology development. His role focuses on scaling AI-native infrastructure and advancing a new modality that combines conversational AI with video to deliver personalized health understanding.
Pooja Sikka has joined JAAQ’s board as part of the investment, reflecting investor confidence in the company’s approach to expanding access to behavioral health support through clinically governed digital infrastructure.
JAAQ is currently expanding across the UK and U.S., targeting large employers, insurers, and healthcare systems. With the new funding, the company aims to position itself as a category-defining platform for behavioral health and digital engagement, addressing growing demand for scalable, clinically credible mental health solutions.
KEY QUOTES:
“We have a structural problem in behavioral health: demand is infinite, capacity is finite. The answer isn’t choosing between technology and therapists, it’s using technology to reach millions of people who will never see a therapist. Clinically governed behavioral health content, embedded inside the digital experiences people already use, is how we close that gap. But this isn’t just a behavioral health story, it’s a digital engagement story too. Organizations want their users to actually engage with what they build. JAAQ is the platform that makes both happen, safely and at scale.”
Alex Packham, CEO, JAAQ
“Having worked across healthcare for two decades, from research through to product, I’ve learned that what separates platforms that get adopted from those that don’t is trust: earned through clinical rigor, and through personalized experiences that reflect the individual not the population. Behavioral health is not one size that fits all, and the content and processes that govern what we deliver reflect that. What excites me about JAAQ is the content proposition itself, we’re developing a new modality that combines conversational AI with video, to give people a simple, tailored way to understand their health. Not another chatbot. Something that meets people where they are, in a format that feels native to how they already consume information, underpinned by clinical credibility at every layer. The infrastructure we’re building is designed to make that experience scalable, safe, and deeply integrated into the digital environments where people already are.”
Saurabh Johri, Chief Product & Technology Officer, JAAQ
“JAAQ is solving a critical problem in behavioral health: not replacing care, but unlocking access to it. Their clinically governed approach and institutional integrations are exactly what the market needs. Their approach is unique. We believe JAAQ will become the infrastructure of behavioral health engagement for healthcare systems at a time when demand is overwhelming.”
Dr. Pooja Sikka, Partner, Meridian Health Ventures
“We’re delighted to be backing Alex again. What stood out to us is JAAQ’s ability to combine purpose with a commercially robust model. This is a platform designed for real-world adoption, scale and business impact, not just downloads.”
Shiv Patel, Partner, Fuel Ventures
