Impact XM and Jack Morton said they will merge to create a combined global brand experience and experiential marketing agency operating under the Jack Morton name, bringing together more than 1,000 specialists across strategy, creative, client service, production, fabrication, and innovation.
The companies said the combined organization is intended to offer a more fully integrated experiential partner for brands, spanning creative and strategy through production, fabrication, digital innovation, and measurement. The merged agency is expected to have a larger global footprint, with operations across 20 offices in North America, Europe, the Middle East, and Asia Pacific.
The unified agency will keep the Jack Morton brand, which the companies said provides strong global recognition while incorporating Impact XM’s expanded capability and talent. Services cited include large-scale conferences, digital engagement, sponsorship and brand activations, trade shows, corporate events, B2B experiences, and healthcare congresses, among other live event formats. The combined agency said it serves a roster that includes many Fortune 100 companies, with sector depth across areas such as technology, healthcare, and automotive.
Under the planned leadership structure, Jared Pollacco, currently CEO of Impact XM, will serve as CEO of the unified agency, while Craig Millon, currently CEO of Jack Morton, will serve as Global President. Josh McCall, who led Jack Morton as CEO from 2003 until retiring in 2022, will serve as Executive Chairman of the board. The companies said the transaction is subject to customary approvals and is expected to close in the first quarter of 2026, with leadership from both organizations working on transition planning for employees and clients.
The combined agency will be supported by The Riverside Company, which the companies described as a long-term investor in the experiential category. The announcement also noted Jack Morton’s transition to private ownership following its sale by Omnicom, positioning the merged organization to operate independently under a shared growth strategy. Grant Gregory of Gregory & Hoenemeyer Inc. served as financial advisor to Impact XM and Riverside on the transaction.
KEY QUOTES:
“Impact XM has been evolving toward a more integrated, global model for years. We’ve always believed that creativity, innovation, and exceptional execution are what move people, and this union accelerates that vision for both our clients and our teams. The merger brings together Impact XM’s unified experiential approach and Jack Morton’s global scale and creative strength.”
Jared Pollacco, CEO, Impact XM
“This is a pivotal moment. Together, we’re building an agency ready for a marketing landscape reshaped by AI – one that keeps real, human experience at the center. With combined creative, strategic, and executional capabilities, we can offer deeper expertise, broader scale, and a cohesive end-to-end model for clients. And because our cultures share the same people-first values and passion for delivering extraordinary experiences, we’re stronger together and so is the work we’ll create.”
Craig Millon, CEO, Jack Morton
