Jesse & Ben’s announced the close of an oversubscribed $10 million Series A financing round led by Greycroft as the frozen french fry brand accelerates national retail expansion. The round included participation from Rich Products Ventures along with existing investors Willow Growth Partners, Sling Ventures, Midnight Venture Partners, and grt sht ventures. Additional investors included consumer founders and operators from brands including Orgain, Freshly, Poppi, Sweetgreen, and Hu Chocolate.
Greycroft Partner Eric Ryan, co-founder of Method and Olly, will join the company’s board as part of the investment.
Jesse & Ben’s said the funding will support supply chain expansion, retail growth, and leadership hiring as the company scales nationally.
Founded by restaurant operators Jesse Konig and Ben Johnson, the company launched on retail shelves in June 2024 with seed-oil-free frozen french fries made with russet potatoes, grass-fed beef tallow or avocado oil, and seasonings.
The company reported more than 1,100% growth during 2025 and said it expects to grow an additional 300% to 400% in 2026.
Jesse & Ben’s products are now available in more than 3,500 stores nationwide, including Whole Foods Market, Sprouts Farmers Market, Target, Thrive Market, Fresh Thyme, and MOM’s Organic Market.
The company recently launched nationally at Target, expanded distribution at Whole Foods Market, and secured regional Costco rotations. Jesse & Ben’s also said it has become the top-selling frozen potato brand at multiple retailers.
As part of its expansion efforts, the company hired Audrey Burger, formerly of Primal Kitchen and Kraft Heinz, as Founding President.
Jesse & Ben’s plans additional product launches in 2026, including Sweet Potato Tallow Fries and Crinkle Cut Beef Tallow Fries.
KEY QUOTES:
“Jesse and Ben are building exactly the kind of consumer brand we look to support, one that brings new energy to a large, established category.”
“We believe their growth reflects strong consumer demand for simpler, better ingredients, and we’re excited to support the team as they continue to scale.”
Brian Bustamante-Nicholson, Partner, Greycroft
“Jesse and Ben’s is doing exactly what we look for in the future of food: taking a massive, legacy category like frozen fries and completely reinventing it with a clean-label, brand-led approach.”
“Their incredible performance and the way they’ve captured the cultural moment around better-for-you ingredients in under two years is incredible.”
“We are thrilled to support the team as they scale this disruption nationwide.”
Brian Bernstein, Principal, Rich Products Ventures
“When we started Jesse & Ben’s, the goal was simple: turn junk food into joy food.”
“Two years in, we’re watching real people pick our bag over the brands they grew up with, and we’re outselling legacy brands on shelves we never imagined we’d be on.”
“This round gives us the firepower to keep launching products people actually want, to scale our supply chain, and to bring in the best operators in CPG.”
Jesse Konig, Co-Founder And CEO, Jesse & Ben’s
