JGGL is an ecosystem that makes it easier to create fresh content, such as visuals, beats, or anything in between, with the power of AI. Pulse 2.0 interviewed JGGL CEO Misha Nuteki to learn more about the company.
Formation Of JGGL
How did the idea for JGGL come together? Nuteki said:
“With over 15 years in the music industry as a musician and producer, I recognized a lack of self-expression opportunities for creatives, especially in music. This insight inspired me to develop an app where anyone could explore their creative potential. With support from like-minded individuals, we are developing JGGL – a platform that connects people emotionally through AI, making creativity accessible to all.”
Favorite Memory
What has been Nuteki’s favorite memory working for the company so far? Nuteki shared:
“My favorite memory so far has been seeing how technology and creativity can come together in ways I never imagined when I started in music. Having spent years as a producer and musician, I was used to traditional creative processes, but when I saw the first results from our app – how neural networks could generate music and visuals that feel unique and artistic – it was a mind-blowing experience. It was like watching the future unfold in front of me. The best part is knowing that this tool will empower more creators to express themselves in new, unexpected ways. That’s an incredibly rewarding feeling.”
Core Products
What are the company’s core products and features? Nuteki explained:
“Features: JGGL ecosystem develops AI-driven products for both B2C and B2B segments, focusing on the creative domain. We provide innovative solutions that empower individuals and businesses to unlock their creative potential through AI. A key goal is driving mass adoption of our technologies by integrating them into pop culture and delivering a user-friendly, intuitive UX, making our products accessible to a broader audience. We aim to popularize AI in creative industries and work to ensure that our tools become an essential part of modern culture and creative processes.”
“Core products: JGGL is a whole ecosystem that includes both a separate developing app with 4 neural networks inside, and separate IMBA and ARTEKI studios for producing content using AI.”
“JGGL APP – is developing an app that will generate content exclusively using artificial intelligence, posting texts, pictures, audio, and video on the platform. As envisioned by the creators, it will be an emotional network that utilizes four different AI’s to develop empathic connections and increase people’s emotional intelligence. The first version of the app is scheduled to launch as early as this December.”
“THEA – AI Image Generator, is a versatile tool that offers a dream-like aesthetic, ideal for science fiction and gothic art, while also capable of generating realistic images depending on the prompt. Unlike photorealistic generators, it functions more like a painting tool, sparking creativity and imagination. Key features include faster, cost-effective generation and a unique style, making it perfect for creative expression. Now it can be tested by anyone in our Discord before it appears in the JGGL app.”
“ARTEKI – generative animation studio. It is an innovative company specializing in the creation and optimization of media content using artificial intelligence technologies. Our mission is to transform traditional approaches to content production by offering intelligent solutions for creating media-generative content.”
“IMBA – AI Music Label, which produces AI artists, integrating their lives into the digital space, the world of metaverses and gaming. The label’s AI artists are the result of the work of AI and a team of professional musicians and artists who together create something more than just music.”
Challenges Faced
What challenges have Nuteki and the team faced in building the company? Nuteki acknowledged:
“We’ve encountered some challenges in our sector, particularly related to how people perceive artificial intelligence. Many are afraid of AI because they don’t fully understand how to use it or worry that it might replace their jobs. We are actively working to reduce these negative perceptions by demonstrating AI as a helpful tool that doesn’t replace human skills but enhances creativity and helps integrate it into everyday work and life. AI isn’t a competitor – it’s a partner that opens up new possibilities.”
Evolution Of JGGL’s Technology
How has the company’s technology evolved since launching? Nuteki noted:
“We have been training both our employees and the neural networks themselves. This is a continuous process, which, as you can see, is showing results. In the near future, we want to implement it in the first version of the JGGL application and improve our artificial intelligence with each new update.”
Significant Milestones
What have been some of the company’s most significant milestones? Nuteki cited:
“One of the first major milestones for our company was launching the MVP of THEA in Discord, where users can now test and generate images.”
“Following that, we caught the attention of a creative agency that placed orders for our animation studio Arteki. Additionally, IMBA has already conducted numerous streams and continues to grow steadily. Looking ahead, we’re gearing up for the December launch of our main platform, the JGGL APP.”
Customer Success Stories
When asking Nuteki about customer success stories, he highlighted:
“For Clients (Creative Industry): Our AI tools have helped digital artists and production studios enhance creativity and efficiency. One client expanded their audience with a sci-fi visual series generated through our platform, while a production studio reduced content creation time by 30% using our solutions.”
“For Partners (AI Market Development): With our team’s experience in music and production, we’re shaping the AI market from within. By partnering with creative tech companies, we’re setting new standards in AI-driven content creation, making creative processes more scalable and accessible.”
Total Addressable Market
What total addressable market (TAM) size is the company pursuing? Nuteki assessed the following:
Differentiation From The Competition
What differentiates the company from its competition? Nuteki affirmed:
“What sets us apart from the competition is that we’re the first app designed as a social network where AI assists in generating all types of content – 360 degrees of creativity. From text to photos, videos, and even music, our platform allows users to create across multiple mediums with AI as their creative partner. There’s nothing like this on the market yet. We’re bridging the gap between humans and AI, helping users grow, connect with their community, and explore their potential in various creative fields. It’s about empowering people to express themselves in new and dynamic ways.”
Future Company Goals
What are some of the future company goals? Nuteki emphasized:
“Our future goals are focused on creating a healthy, safe space where users can connect emotions to creativity and emotions to emotions. We want our platform to be a place where people feel comfortable expressing themselves, sharing their feelings, and turning those emotions into art – whether it’s through text, music, video, or visual content. We aim to keep enhancing the app’s AI capabilities to support this vision, allowing users to explore their creative potential in new ways while building meaningful connections within their community. Ultimately, we want to be the go-to platform for emotional expression and creative growth.”
