Jinx, a next-generation pet food company, has announced a leadership transition, significant retail expansion, and plans for a Series C funding round, marking a new era of growth as it nears the $100 million revenue milestone. Launched in 2020 by former Casper executives, Jinx aims to provide high-quality nutrition for modern dogs and has gained a loyal following.
The company has recently expanded its retail presence through new partnerships with Publix, Tractor Supply Co., and PetSmart, reaching over 10,000 retail locations, including Walmart, Target, Chewy, and Whole Foods Market. The new executive structure includes Kyle Banahan as CEO and Graeme Fleckney as CFO, with co-founder Terri Rockovich transitioning to Board Chairman.
Jinx’s commitment to clean-label products and innovation has secured its reputation in the pet industry. While the broader market faces a slowdown, Jinx continues to thrive, driven by its focus on quality and consumer-centric innovation.
KEY QUOTES:
“Our vision has always been to create an aspirational and authentic brand that puts pet wellness first while staying accessible to the pet parent community. This leadership transition ensures we have the right team in place to honor that promise as we scale to new heights.”
Terri Rockovich, Jinx Co-Founder and Board Chairman
“Many brands are seeing headwinds in today’s market. What sets Jinx apart is our relentless commitment to the long-term health of pets and the evolving needs of their owners. We’re not chasing trends—we’re building enduring trust.”
Kyle Banahan, incoming Chief Executive Officer
