Jirav: Financial Planning And Analysis (FP&A) Solution Company Raises $20 Million

By Annie Baker • Jul 15, 2023

Jirav – an all-in-one financial planning and analysis (FP&A) solution and the preferred budgeting and forecasting partner of CPA.com – recently announced $20 million in Series B funding led by Cota Capital. Jirav will use the funding to accelerate product development further and broaden its customer base across small-medium businesses (SMBs), mid-market companies, and accounting firms while hiring exceptional talent to support its growth.

Born Capital and Alumni Ventures and existing investors Information Venture Partners and Bluefish Ventures supported this funding round. And Kevin Jacques from Cota Capital and Erik Asgeirsson, CPA.com CEO, will join the Jirav board.

As a total FP&A solution for small and midsize businesses and accounting firms, Jirav offers the customization needed to model any aspect of a business. And utilizing the learnings and best practices of the more than 4,000 businesses on their platform, Jirav has built a library of prebuilt solutions for each industry, including financial models, KPIs, reports, and value-driven dashboards. This enables businesses to realize faster time to value, increased efficiency and accelerated success.

Client Advisory Services (CAS) is a high-growth area with accounting firms. And businesses increasingly want future-facing insights that help them run their operations efficiently. Technology-enabled accounting firms are uniquely poised to support them with forecasting and planning advice on better shaping their future. With a strong partnership program, Jirav helps these modern firms generate more revenue, gain a strategic advantage, and standardize for scale.

As the economy strained businesses over the past year, Jirav’s solution has helped its customers understand their financial status while quickly determining how current decisions will impact future revenue. And Jirav has experienced record growth over the past year and continues to add hundreds of new companies onto the platform every month. Customer sectors span several industries across SaaS, technology, life sciences, CPG, e-commerce, services, etc.

The company is the preferred budgeting & forecasting provider of CPA.com and the accounting industry and is highly rated for its industry-leading platform on review sites such as G2 Crowd. Recent awards have included a 2023 Momentum Leader and High-Performer in the Mid-Market for Spring 2023, along with awards for Ease of Use and Best Customer Support from finance and accounting professionals.


“We are incredibly grateful for the confidence that our investors have placed in us with this funding. This signifies a huge milestone for Jirav. It’s a testament to our team’s hard work and our customers’ unwavering trust in our FP&A solutions. With these resources, we’ll be able to supercharge our mission to empower SMBs and mid-market companies with the financial insights they need to navigate and succeed in any business landscape.”

“This funding isn’t just about growth—it’s about our commitment to continuously innovate and redefine the standard for financial planning and analysis tools for accounting and finance professionals across the world.”

— Martin Zych, CEO of Jirav

“During my time at Intuit leading the corporate development team, I learned firsthand the importance of the Accountant channel. At SMB and mid-market companies, accountants and financial advisors play a key role in selecting and driving financial applications for the business and demand a highly capable and well-designed product. In a market crowded with simple spreadsheet plug-ins, Jirav uniquely stands out as meeting the needs of accounting firms with the ability to support a scalable CAS practice.”

— Kevin Jacques, Partner at Cota Capital