Jitjatjo, a New York-based online mobile staffing marketplace company that utilizes artificial intelligence to accurately match hospitality operators with vetted professionals, announced it raised $11 million in Series A funding led by Morningside Technology Ventures. Mick Sawka, an investment professional and business development executive at Morningside Technology Advisory LLC, is joining Jitjatjo’s Board of Directors.
“Throughout the process of building a marketplace that provides high-quality service delivery at a vast scale, we have amassed a significant amount of data across the entire workflow which not only improves our underlying matchmaking algorithms, it builds significantly on our understanding of human behavioral patterns,” said Jitjatjo co-founder and CEO Tim Chatfield.
Ever since the company launched in 2016 with a focus on the hospitality sector in New York City, Jitjatjo grew at a rapid pace. The company’s revenue grew in excess of 250% year-over-year in that market. And Jitjatjo helped fill tens of thousands of shift assignments to a talent pool of several thousand. And there are similar growth profiles projected for Chicago — which launched about four months ago.
“Delivering exceptional service that benefits both our talent and clients alike has always been the company’s primary objective,” added Jitjatjo co-founder and executive chairman Ron McCulloch. “We’re exceedingly proud of the vibrant marketplace that we have built and are excited with Morningside’s further involvement as we continue to focus on disrupting the global staffing industry.”
This round of funding will be used for supporting several core strategic objectives for Jitjatjo throughout the year including the continued growth of the company’s staffing networks in New York and Chicago along with expansion to more cities in the U.S. And the funding will be used for key initiatives in advancing Jitjatjo’s Machine Learning capabilities to support the launch of the company’s enterprise technology offering and the launch of an experiential headquarters in New York. During this phase, Jitjatjo is positioned to significantly increase the number of change agents across sales, client success, talent acquisition, and community management.
“In a very short time the Jitjatjo team has executed a clearly defined vision to address several inefficiencies in the $3T dollar contingent labor industry,” explained Morningside’s Mick Sawka. “We’re excited to continue our collaboration with JJJ’s change agents as they move to scale their operations in current and future markets to meet their strong partner demand. We especially look forward to the extended applications of their technologies.”
