DaVinci Commerce, the company formerly known as Jivox, announced it has raised a strategic round of financing and rebranded as it ramps investment in an AI-native platform aimed at helping large brands and commerce media networks automate and scale commerce marketing.
In a Monday announcement, the company said the new funding will be used to accelerate growth of its DaVinci Commerce platform, which combines AI-powered commerce content optimization with “agentic” commerce media activation—designed to move campaigns from creative development to live activation in minutes under enterprise governance controls.
The company positioned the move around rapid expansion in commerce media, citing an eMarketer forecast from May 2025 projecting U.S. commerce media ad spend to grow at a 15.3% compound annual rate from 2025 to 2029. DaVinci Commerce said brands are increasingly looking to apply agentic AI to manage the complexity of multi-retailer launches, speed to market, and compliance requirements across retail media networks.
Founder and CEO Diaz Nesamoney said commerce media’s constraint is shifting from available budget to operational execution, describing the platform as a way to reduce the cost and complexity of building and running campaigns across multiple networks while improving performance through personalization and enterprise guardrails.
The investor group includes Saama Capital, along with several technology executives, including former Google search leader Amit Singhal, former Informatica CEO and chairman Sohaib Abbasi, and engineering leader Cosmos Nicolau, whose roles have included senior positions at companies such as Google and Neeva, according to the company.
DaVinci Commerce also expanded its board, adding Saama Capital founder and managing partner Ash Lilani and former Procter & Gamble chief research and innovation officer Jerry Porter. The company said its board also includes PayPal global ad sales executive Greg Archibald and DocuSign President Robert Chatwani, who previously served as CMO of Atlassian and CMO of eBay North America.
The platform is built around two primary capabilities: commerce content optimization, which uses AI to generate and tailor ads and content for programmatic media at scale, and commerce media activation, which the company says can launch AI-powered campaigns in under five minutes while maintaining brand, legal, and retailer guardrails.
Originally launched in August 2023, the company said the platform now supports “agentic shopping” experiences that guide consumers through personalized discovery and purchasing workflows, aiming to connect ad exposure to verified transaction data and incremental sales measurement. DaVinci Commerce also said it was recognized as a Top 50 innovation in the 2026 National Retail Federation Innovators Showcase.
The company said the DaVinci Commerce platform is used by brands including Nestlé, Diageo, Giant Eagle, and Nordstrom.
KEY QUOTES:
“Commerce media growth is no longer limited by media spend but constrained by the ability to handle speedy launches, multi-retailer complexity, and compliance. We built the DaVinci Commerce platform from the ground up to be AI-native, enabling brands to lower the cost and complexity of creating and running commerce campaigns across multiple retail media networks while improving performance through personalized commerce ads—all with enterprise-grade guardrails. As demand for agentic commerce marketing continues to accelerate, we raised this round of financing to further invest in product innovation and expand our go-to-market efforts.”
Diaz Nesamoney, Founder & CEO, DaVinci Commerce
“I am very excited to be teaming up with Diaz who is a seasoned serial entrepreneur with several prior successful ventures. AI is transforming the world of commerce marketing and DaVinci Commerce hit the market at exactly the right time when all enterprises are wanting to leverage AI to adapt to the rapidly changing consumer landscape of LLM-driven conversational commerce.”
Ash Lilani, Founder and Managing Partner, Saama Capital
“CPG brands globally are seeing tremendous opportunity to leverage first-party consumer data and conversational signals to engage with and acquire customers in a personalized way. Prior to commerce media and LLM powered Agentic Commerce, brands were often flying blind with little visibility into or engagement with the actual purchase. DaVinci Commerce makes it easy for brands to engage consumers and connect the dots between exposure, discovery and purchase, delivering powerful insights to brands and personalized experiences to consumers.”
Jerry Porter, Former Chief Research and Innovation Officer, Procter & Gamble Fabric & Homecare
