Joy has announced the completion of a $14 million Series A funding round co-led by Forerunner and Raga Partners, with participation from Magnify Ventures, Ingeborg Investments, Shazi Visram, Rogue Venture Partners, and Next Legacy Partners. The funding supports Joy’s mission to redefine the parenting experience by integrating artificial intelligence and certified human expertise.
The announcement coincides with the launch of the Joy Parenting Club app, which gives new parents and parents of toddlers access to an AI platform designed specifically for families. For a monthly fee of $12, members receive 24/7 access to certified parenting experts, including specialists in sleep, lactation, and child development, who guide families through every stage of early parenthood. The app also offers AI-driven guidance, milestone tracking, data-informed insights, and personalized product recommendations with exclusive discounts—all within a unified and seamless interface.
Joy aims to address some of the most pressing challenges of modern parenting, including the high cost of fragmented services, the stress of conflicting advice, and the isolation many parents face. By uniting human expertise with AI intelligence, Joy seeks to replace anxiety with confidence and transform parenting from a solitary experience into a supported community.
The company’s technology integrates AI models trained on Joy’s proprietary data and certified expert input, enabling the system to provide evidence-based guidance instantly. When human connection is needed, certified coaches are available at all hours for live, personalized conversations. This hybrid approach distinguishes Joy from traditional parenting resources and positions it as a next-generation solution for family well-being.
With the new funding, Joy plans to advance its AI capabilities, strengthen partnerships with leading baby and parenting brands, expand its expert network, and deliver new tools for families as children grow. The company’s long-term vision is to ensure that every parent, regardless of background or circumstance, has access to trusted guidance and supportive resources at every step of their journey.
KEY QUOTES:
“Parenting is the most important job in the world, but most parents are left to do it alone. With Joy, every parent now has a village of experts—supercharged with AI—available in their pocket 24/7.”
Emily Greenberg, President of Joy
“Parenting is one of life’s most rewarding experiences, but it also comes with enormous challenges. Joy is addressing these by integrating the support and tools parents need into a single platform. The combination of AI and human expertise is a game-changer, and we’re excited to support Joy’s mission.”
Julie Wroblewski, Managing Partner at Magnify Ventures
