JOYA, which is the first employee skin health and wellness benefit platform, announced its emergence from stealth mode with $5 million in seed funding from LUX Capital, Mosaic General Partnership, Arsama Trust, and Joyance Partners. This funding round will support team expansion, product development, market growth, and increased access to providers. Additionally, Dr. Neshat and Fatima Husain will join JOYA’s Board of Directors.
This combined skin health and wellness U.S. market is valued at over 30 billion and growing around 10% annually, but it remains under-penetrated due to access, cost and education. And JOYA is tapping into the growing demand for healthy, youthful skin by integrating aesthetic benefits with essential skin cancer screenings. JOYA also connects employees to a network of vetted experts, providing convenient access to both preventative screenings and personalized treatments at an affordable cost.
Consumers have been increasingly prioritizing anti-aging and wellness, often investing more in these areas than in healthcare overall. And they seek effective, science-based solutions from trusted providers that focus on both aesthetics and preventative care.
JOYA addresses two notable challenges: access and affordability, ensuring that employees receive expert, reliable care—at a price that fits their budget. In fact, 70% of surveyed consumers believe that skin health and wellness benefits are just as important as vision and dental care.
KEY QUOTES:
“Skin is our largest organ, playing a vital role in our health, mood, and confidence. At JOYA, we believe prevention is better than the cure – that’s why we strive to offer affordable preventative skin services so that everyone can enjoy the benefits of healthy, vibrant skin. This is just the beginning for JOYA, and we are excited about the future possibilities as we continue to grow and evolve our platform.”
-Mike Jafar, Founder and CEO of JOYA
“JOYA is bridging the gap between health, wellness, and aesthetic care at a time when skin-related conditions are becoming a significant cost driver for payers, employers, and patients. We are thrilled to partner with JOYA as they pave the way for a new type of health benefit. Mike and his team have identified a critical unmet need in the market, offering a valuable resource that will benefit both employers and employees.”
-Fatima Husain, Co-Founder and Managing Partner of Mosaic General Partnership
“As more people across all age groups are diagnosed with skin cancer, JOYA is making a remarkable difference by improving access to both preventative care and aesthetic treatments. I’m proud to support a company that ensures 100% of its members receive annual skin cancer checks, along with services that enhance skin health, boost mood, and build confidence, compared to just 20% of the general population.”
-JOYA’s Chief Medical Advisor, Dr. Anthony Rossi, MD, FAAD, FACMS
