JOYY continued diversifying beyond its historical livestreaming business during the second quarter of 2026 as advertising, e-commerce and other non-livestreaming revenue expanded to nearly one-third of company sales.
Total revenue increased 16.3% year-over-year to $590.8 million and rose 6.3% sequentially.
Non-livestreaming revenue accounted for 31.8% of total revenue during the quarter, reflecting the increasing contribution from BIGO Ads, SHOPLINE and other parts of JOYY’s broader ecosystem.
BIGO Ads revenue jumped 53.1% to $133.7 million from $87.3 million and increased another 7.1% sequentially. SHOPLINE revenue increased 28.6% to $34.4 million and rose 12.5% sequentially.
The company’s larger Social Entertainment business remained its biggest revenue source, generating $422.7 million, up 7.4% year-over-year. Livestreaming revenue within the segment increased 7.3%, while core livestreaming paying users increased 3.9% and average revenue per paying user increased 2.4%.
The changing mix is important because JOYY has been working to build a more diversified growth model around advertising and commerce rather than relying primarily on livestreaming spending.
Profit growth outpaced revenue. GAAP operating income increased 138.1% to $13.8 million from $5.8 million and more than doubled sequentially. Non-GAAP operating income increased 28.2% to $49.1 million, while non-GAAP EBITDA increased 18.1% to $56.9 million.
JOYY generated $64.9 million of operating cash flow and ended June with approximately $3.06 billion of net cash. Following better-than-expected first-half performance, the company said it now expects full-year non-GAAP operating income growth of approximately 20%.
Artificial intelligence is also emerging as a commerce growth channel for SHOPLINE. During the first half, page views to SHOPLINE merchants from AI channels increased nearly 15-fold year-over-year, while order volume generated from those channels increased more than 35-fold.
JOYY has also accelerated capital returns. From January 1 through August 21, the company repurchased $216.4 million of shares and paid $142.4 million in dividends, returning a combined $358.8 million to shareholders. Its three-year shareholder-return program totals $1.5 billion through the end of 2028.
KEY QUOTES:
“Our Social Entertainment, BIGO Ads, and SHOPLINE businesses all advanced in tandem, while our globally diversified ecosystem continued to unlock growth momentum.”
Ting Li, Chairperson and Chief Executive Officer of JOYY
“AI is a foundational technology driving broader application and deeper integration across our core operations, fueling our multi-engine growth strategy.”
Ting Li, Chairperson and Chief Executive Officer of JOYY
