JTS, a provider of integrated marketing services, announced the acquisition of Madison-based AM Solutions as part of its strategic growth plan. This acquisition also coincides with the relaunch of JTS’s brand, which drops “Direct” from its name to reflect its expanded capabilities and diverse service offerings.
These milestones mark a new era for the 25-year-old marketing company, which evolved from a direct mail and printing powerhouse into a robust, data-driven marketing solutions provider. The rebrand and acquisition align with JTS’s vision to offer clients a more comprehensive, personalized approach to achieving marketing success across multiple channels.
The AM Solutions facility in Edgerton will continue to remain fully operational, with no disruption to AMS’s ongoing operations, allowing AMS’s talented team to ensure seamless service for their existing clients. And JTS will utilize AMS’s resources and expertise in high-speed inkjet printing, large-format printing, and intelligent inserting to enhance its existing offerings. These capabilities strengthen JTS’s extensive service lines, including direct mail campaigns, digital, and mobile marketing services, offset printing, print-on-demand, and insights.
As part of the rebranding, JTS has also unveiled a new logo, website, and brand platform to reflect its expanded vision. And the company now provides a high-touch agency approach, using geolocation, household demographics, online behaviors, and interests to help clients precisely target their audiences and maximize ROI.
The acquisition of AM Solutions follows JTS’s earlier acquisition of MTI Connect in spring 2024, further expanding its reach and capabilities.
KEY QUOTES:
“AM Solutions has built a strong reputation for client satisfaction and expertise, which makes them a natural fit for JTS. By integrating AMS’s talented sales and production teams and advanced capabilities, such as high-speed inkjet printing, intelligent inserting, and large-format printing, we are taking our services to the next level. This acquisition positions us to offer even more tailored solutions that meet the ever-evolving needs of our clients.”
“The rebranding isn’t just about a new name and logo; it’s about who we are today and the value we bring to our clients. We’ve grown beyond direct mail to offer comprehensive marketing solutions that integrate seamlessly across channels. It’s all about helping our customers succeed with precision and personalization.”
- JT Shinners, CEO of JTS
“Joining forces with JTS is an exciting step for AM Solutions. Their resources, vision, and commitment to innovation will open new doors for our employees and customers. Together, we’ll be able to provide a broader range of marketing solutions while continuing to deliver the outstanding service our clients have come to expect.”
- Dean Gille, President of AM Solutions
“This is a pivotal moment for JTS. Diversification is crucial for growth, and JTS is leading the way — not only transforming their business but also empowering their clients to achieve remarkable results.”
- Todd Hanle, Founder and CEO of Todd Hanle Marketing Partners, who worked with JTS on the rebranding effort
