Juggernaut Capital Partners has sold Go Raw, a seed-based snacking brand known for minimally processed, clean-label products, to USK Capital, the family office of Uday Kotak, founder and former CEO of Kotak Mahindra Bank in India.
The firms did not disclose financial terms. Juggernaut said it acquired Go Raw to accelerate growth, strengthen its operating infrastructure, and expand its national retail footprint. During Juggernaut’s ownership, the private equity firm said Go Raw more than doubled revenue, broadened distribution across grocery, natural, club, and e-commerce channels, and expanded its product portfolio while maintaining its focus on organic, plant-based ingredients.
Go Raw positions itself around “mindful snacking” and sells seed-based offerings, including sprouted seeds, snacking granola, salad toppers, and cluster snacks. The company says its sprouting process activates beneficial nutrients and improves digestibility. Go Raw’s products are vegan, USDA-Certified Organic, and Non-GMO Project Verified, and are designed to meet a range of dietary preferences.
Alex Deegan, managing director at Juggernaut Capital Partners, said Go Raw has built a differentiated position in plant-based snacking and that the firm worked with management to scale the business, professionalize operations, and support innovation and distribution expansion.
Go Raw is based in the Chicago area. USK Capital is the Kotak family office; Juggernaut said Kotak Mahindra Bank is India’s third-largest private-sector bank, and that the Kotak family owns about 26% of the bank.
Support: Stifel served as financial advisor to Juggernaut, and Robinson, Bradshaw & Hinson, P.A. served as legal advisor.
KEY QUOTE:
“Go Raw has established itself as a differentiated brand within the rapidly growing plant-based snacking category. In partnership with management, we helped scale the business, professionalize operations and support innovation and distribution expansion. We are proud of the results achieved and believe Go Raw is well positioned for its next phase of growth.”
Alex Deegan, Managing Director, Juggernaut Capital Partners
