Juo, a Warsaw-based startup developing technology for physical-product subscription programs, has raised a €4 million seed round led by Market One Capital and Peak. Additional investors in the round include BADideas.fund, SMOK Ventures, FJ Labs, and Lakestar. Several individual investors, including Mark Ransford, Marek Gut, Maciej Zawadzinski, and Louis Pfitzner, also joined the funding round.
The funding marks a major milestone for Juo, which aims to become the default operating backbone for businesses offering recurring, non-digital product subscriptions. Rather than optimizing checkout speed, the company focuses on transforming one-time transactions into long-term customer relationships through flexible program design, workflow automation, and subscriber management tools.
According to CEO and co-founder Leszek Zawadzki, the fundraising process formally closed quickly and was oversubscribed, but the path to product-market fit required extensive experimentation. Through those iterations, the company identified and solved several core problems within the subscription lifecycle, leading to rapid traction across multiple European markets—most notably the Netherlands, one of Europe’s most advanced e-commerce ecosystems.
Juo credits its momentum to close collaboration with early customers, including Your KAYA, MOG, Mother’s Earth, Polarwise, and Guud. The team emphasizes a culture of high standards around both product quality and company values, which Zawadzki describes as a defining trait of the organization.
The new investor lineup, described by Juo as “top-tier,” is expected to deepen strategic support as the company continues to scale. The startup typically works closely with its investors, a dynamic Zawadzki jokingly refers to as a “reciprocal force relationship,” borrowing language from his background in physics.
With fresh capital, Juo plans to accelerate development of its dev platform—a toolkit designed to let teams create any subscription application while separating work contexts for business operators and developers. The company is also preparing new capabilities for the emerging era of agentic commerce.
Juo is actively hiring as it expands its mission to build a flexible subscription layer for physical products.
