JustAI announced that it has raised $17 million in Series A funding. The round was led by Base10 Partners, with participation from Y Combinator and Peak XV Partners.
The financing also included strategic investors and operators from Anthropic, Chime, and Notion, along with the CTO of HubSpot and the founders of Eppo and Vapi.
JustAI is an AI-native marketing platform that helps companies automate personalization, experimentation, and decisioning at scale.
The company said the new funding will support the expansion of its platform for enterprise marketing teams in the U.S.
Marketing and growth teams are facing pressure to deliver more output, personalization, and measurable impact without expanding headcount or adding more tools.
JustAI said this challenge has been compounded by an increasingly fragmented marketing technology landscape.
The company cited the 2025 Marketing Technology Landscape, which counted more than 15,000 martech products, and Gartner’s 2026 CMO Spend Survey, which found that CMOs are allocating 15.3% of marketing budgets to AI while only 30% feel ready to scale AI capabilities.
JustAI said it grew annual recurring revenue by 5X this year.
The company’s platform brings together strategy, creative, decisioning, and data agents to help marketers shift from manual campaign execution toward autonomous marketing.
Instead of relying on rigid workflows, rules-based segmentation, and scattered experimentation history, JustAI gives marketing teams a unified system that can understand user context, generate campaigns, optimize decisions, and continuously learn from results.
JustAI’s platform is organized around four coordinated agents.
The Strategy agent helps marketers audit users, segments, and product surfaces.
The Creative agent turns those insights into brand-forward messaging across channels such as email and in-app experiences.
The Decisioning agent optimizes for business goals such as engagement, retention, and revenue while operating within marketer-defined guardrails.
And the Data agent measures lift, surfaces insights, and feeds learnings back into the system.
JustAI said its infrastructure is designed to execute hundreds of sophisticated campaigns built by agents at scale while giving marketers visibility and control.
The company was founded by Neha Mittal and Jeff Hara.
Mittal brings more than a decade of growth and retention experience from companies including Twitter and Pinterest, while Hara brings experience in machine learning and recommendation systems.
The company will use the funding to expand its engineering and go-to-market teams, deepen its agentic infrastructure, and extend the platform beyond consumer companies into e-commerce and B2B marketing use cases.
KEY QUOTES:
“We want marketers to spend less time managing tools and more time making the decisions that drive growth. Marketing teams have spent the last decade buying more tools to manage more workflows. But the real opportunity with AI is not another dashboard or another automation layer. It is giving every great marketer the ability to operate with the leverage of an entire team. JustAI is the infrastructure for that shift.”
Neha Mittal, Founder and CEO of JustAI
“It would have required a dev team in the past, wouldn’t have done it myself.”
Vera Hui, Director of Marketing at Coursera
“JustAI is one of the few teams building a true decisioning and measurement layer for marketing teams that marketers have needed, and the traction backs it up: 5X ARR growth and over $100 million in customer revenue influenced last year. Neha and Jeff combine hard-won growth experience with deep ML depth, and we’re honored they chose us as partners for this round.”
Rexhi Dollaku, General Partner at Base10 Partners
