Kajabi: $550 Million Funding And Over $2 Billion Valuation

By Dan Anderson ● May 27, 2021
  • Kajabi, an industry-leading e-commerce platform empowering entrepreneurs in the knowledge economy, announced recently it raised $550 million in funding at a valuation of over $2 billion. These are the details.

Kajabi — an industry-leading e-commerce platform empowering entrepreneurs in the knowledge economy — announced recently that it has raised $550 million after completing a growth equity financing that values the company at over $2 billion. This new investment is led by Tiger Global Management and also includes TPG, Tidemark, Owl Rock Capital, and Meritech Capital. They will join existing investor Spectrum Equity.

This investment comes at a time where the knowledge commerce industry is surfacing more entrepreneurs building and scaling businesses online with digital products like online courses, membership communities, podcasts, newsletters, and others becoming increasingly popular.

As the Kajabi community has been rapidly expanding, seasoned business owners and first-time knowledge entrepreneurs leveraging the platform are collectively generating more than $1.5 billion in GMV annually, growing more than 150% in the last year. And with this round of funding, Kajabi, which remains a profitable business, intends to continue scaling its team and building best-in-class products, expand internationally, and explore strategic mergers and acquisitions that can further expand its product portfolio and geographic reach. In connection with the new funding round, Scott Wagner, former CEO of GoDaddy and Tidemark Advisor, will also be joining Kajabi’s Board of Directors.

Kajabi offers entrepreneurs a unique way to tap into the ever-growing knowledge economy by enabling them to monetize their expertise with all the necessary tools to create websites, online courses, coaching programs, membership sites, and more to augment their offline business strategy. And unlike other online business offerings on the market, Kajabi is entirely customer-focused, giving them complete autonomy to drive their businesses forward and highlight their own brand, generate new revenue streams, build a unique brand in their category and achieve financial independence.


“The addition of our new investors validates Kajabi’s mission of empowering knowledge entrepreneurs who are serious about achieving success online with their business. The key to Kajabi’s success in the knowledge economy is empowering our customers, knowledge entrepreneurs, with a one-stop-shop platform to create, build and grow their business and brand. Kajabi reduces the administrative burden of having to cobble together different software tools with an easy-to-use platform that saves our customers time and money, which they can reinvest into growing their businesses.”

— Kajabi CEO and Co-founder Kenny Rueter

“We are incredibly fortunate to partner with the team at Kajabi and are proud of the company’s extraordinary growth stemming from its entrepreneur/community-first approach to product innovation. We are excited for the new investors to join us in supporting the company’s growth journey.”

— John Connolly, Managing Director of Spectrum Equity

“Kajabi has pioneered the exploding knowledge economy and has built a fantastic product suite and all-up experience to power knowledge entrepreneurs across a host of industries including business and finance, marketing, personal development, and health and fitness, among many others. I’m excited to join Kajabi’s board and to help build the platform for this global community. Kajabi has a deep customer-first ethos which is special and has been the heartbeat of the company since its founding.”

— Scott Wagner