Kaltura, a digital experience and video platform company, announced that it has signed a definitive agreement to acquire PathFactory, an AI-driven content intelligence and personalization platform, for approximately $22 million in cash. The transaction is expected to close in the second quarter of 2026, subject to customary closing conditions.
The acquisition is aimed at accelerating Kaltura’s evolution from a video experience platform into a broader agentic digital experiences platform. PathFactory’s technology enables organizations to understand user behavior, context, and intent, and to dynamically assemble and sequence personalized digital experiences designed to improve engagement and business outcomes.
PathFactory’s solutions are used by more than 100 enterprise customers, including companies such as Nvidia, Cisco, Palo Alto Networks, and LG. The company has also been recognized as a leader in conversation automation solutions for B2B, reflecting its positioning in the emerging agentic AI automation market.
Kaltura expects the addition of PathFactory’s capabilities to expand its platform across a range of use cases, including customer-facing marketing and sales, employee training and internal communications, personalized education, and interactive audience engagement across media and live events.
By integrating PathFactory’s AI-powered content intelligence and journey orchestration with its existing media infrastructure and conversational avatar technologies, including its recent acquisition of eSelf.ai, Kaltura aims to deliver a unified platform that supports content creation, management, personalization, and conversational engagement at scale.
The company believes the combined platform will help organizations move beyond static digital experiences toward more personalized, context-driven interactions that adapt to user intent in real time.
KEY QUOTES:
“Our mission has evolved from powering video experiences to powering rich, agentic digital experiences across organizational journeys. PathFactory adds an important layer of agentic journey intelligence to our platform, enabling deeper understanding of user context and intent, and dynamic orchestration of personalized engagement paths. Together with our rich media foundation, and the eSelf-based agentic avatars that were made generally available last week and avatar-video generation suite whose beta version was released today, we believe this positions Kaltura at the forefront of the agentic digital experience landscape. We are excited to welcome the PathFactory team and to build on the strong relationships they have established in the market. We look forward to continuing to support and serve their esteemed customers, and to further empower them with additional synergistic capabilities and use cases.”
Ron Yekutiel, Co-Founder, Chairman, President, And Chief Executive Officer, Kaltura
“We are excited to join forces with Kaltura at a time when organizations are rethinking digital engagement in the age of AI. PathFactory has focused on helping enterprises understand user intent and orchestrate personalized journeys. By combining our journey intelligence with Kaltura’s rich media infrastructure and global enterprise footprint, we believe we can accelerate innovation and deliver even greater value to our customers. We are proud of what our team has built and enthusiastic about the opportunity to scale it together with Kaltura.”
Dev Ganesan, Chief Executive Officer, PathFactory
