KashKick is a consumer rewards program that engages its audience through game challenges, consumer product deals, and market research opportunities. Pulse 2.0 interviewed Kashkick co-founder and CEO Vishal Mahtani to learn more about the company.
Vishal Mahtani’s Background
What is Vishal Mahtani’s background? Mahtani said:
“I’ve spent my career working in the digital performance marketing industry, focusing on aligning consumer needs with products in order to build better customer engagement solutions. Prior to KashKick, I had extensive experience in the fintech space, and those insights have shaped the user-focused approach we take here. When KashKick was founded in 2017 under Besitos Corporation, we had a vision to disrupt traditional rewards platforms by creating a system that is both transparent and truly beneficial to users.”
Formation Of KashKick
How did the idea for the company come together? Mahtani shared:
“The idea behind KashKick came from recognizing how opaque the rewards platforms are. Many platforms don’t make it easy for users to earn real money in a straightforward way. My role as CEO is to oversee our strategy and be an advocate for our users, ensuring that KashKick continues to innovate and deliver value to our users and partners. We also speak directly to our users to understand their pain points better so we can continue to meet their needs in a dynamic way.”
Favorite Memory
What has been your favorite memory working for the company so far? Mahtani reflected:
“One of my favorite memories was when we hit a significant milestone—our first million users. Seeing how quickly we were able to scale validated the hard work our team had put into making KashKick a trusted name. Celebrating that win with the team was a moment I’ll never forget.”
Core Products
What are the company’s core products and features? Mahtani explained:
“KashKick’s core product is our online rewards platform, which allows users to earn money by engaging with various offers, games, and market research surveys. We also have a white-labeled platform under Besitos Marketplace, where we help partners create or expand their loyalty and rewards programs. We provide users with multiple ways to earn, such as downloading apps, reaching specific game levels, and completing surveys.”
Challenges Faced
What challenges have Mahtani and the team face in building the company? Mahtani acknowledged:
“One of the recent challenges has been staying ahead in a fast-moving and highly competitive sector. We’ve overcome this by focusing heavily on user experience—listening to our users’ feedback and making continual updates to the platform. Our strong focus on data-driven decisions has helped us fine-tune our offerings, making sure we meet the evolving needs of our users.”
Evolution Of KashKick’s Technology
How has the company’s technology evolved since launching? Mahtani noted:
“When we first launched, KashKick was focused on providing a simple, user-friendly rewards platform. Over time, we’ve adopted more advanced technology, moving to a microservices architecture, which allows us to scale quickly and integrate with a wide variety of partners. We’ve also improved our data analytics, enabling us to provide personalized experiences for users and more effective campaigns for advertisers.”
Significant Milestones
What have been some of the company’s most significant milestones? Mahtani cited:
“Some of the most notable milestones include:
— Being ranked #11 on the Inc. 5000 list of fastest-growing U.S. companies in 2024.
— Reaching nearly 12 million lifetime signups.
— Partnering with top brands and launching the KashBack program, which allows users to earn cashback on their purchases.”
Customer Success Stories
When asking Mahtani about customer success stories, he highlighted:
“One great example comes from our gaming offers. We had a user who was initially skeptical about being able to earn money through playing games, but after joining, they ended up reaching $630 for game completions. They were able to use their earnings to fund part of their holiday spending, which was a win-win for both them and our platform.”
Funding
When asking Mahtani about the company’s funding details, he revealed:
“While we’re a privately held company, we’ve been fortunate to experience rapid growth – over 16,000% over the last three years. Last month alone, we paid over $1.8 million in rewards to our users, which continues to grow.”
Total Addressable Market
What total addressable market (TAM) size is the company pursuing? Mahtani assessed:
“Our TAM is quite broad, as we cater to anyone looking for flexible ways to earn extra cash online. This includes students, gig workers, people on a fixed income, and even stay-at-home parents. Given the surge in online engagement and the growing number of people looking for side incomes, our market continues to expand.”
Differentiation From The Competition
What differentiates the company from its competition? Mahtani affirmed:
“KashKick stands out through our strong emphasis on data and analytics. We use detailed insights to optimize user engagement and drive better results for our partners, particularly in the gaming industry. By analyzing user behavior, we help gaming companies improve retention by acquiring users who install their games and stay engaged over the long term. Our focus on retaining high-quality users, combined with data-driven strategies, makes KashKick a valuable partner for companies seeking to maximize user acquisition efforts.”
Future Company Goals
What are some of the company’s future goals? Mahtani pointed out:
“Looking forward, our goals include expanding our partnerships with gaming and fintech companies, launching new features for KashKick, including rewards for online shopping, and enhancing our data analytics capabilities to personalize the user experience further.”
Additional Thoughts
Any other topics you would like to discuss? Mahtani concluded:
“We’re excited about our recent partnership with the Tampa Bay Lightning hockey team, which will help boost our brand awareness. I look forward to seeing how that collaboration enhances our user acquisition efforts as we grow and move into more traditional marketing channels.”
