Keller Williams has acquired Michael Lewis Marketing Suite, a widely utilized marketing services company supporting KW-affiliated real estate agents and brokerages, bringing the platform fully in-house as part of its broader agent tools strategy.
Since 2013, MLMS has grown to support more than 130,000 KW-affiliated agents and delivered over 800 custom designs for agents and brokerage leaders across a suite spanning brand strategy, graphic design, print solutions, and consulting. As part of the acquisition, KW-affiliated agents and brokerages will gain access to full-service list-to-close marketing solutions, a high-end design and branding division, marketing leverage for brokerage growth and retention, onboarding and agent activation services, and expanded design capabilities for market-ready assets at scale. Michael Lewis, founder of MLMS, will serve in an advisory role focused on integrating, training, and scaling MLMS across the KW ecosystem. KW plans to fully deploy MLMS solutions across its network by the end of Q3 2026.
KEY QUOTES:
For more than a decade, Michael’s world-class marketing suite has helped our affiliated agents and brokerages thrive, no matter the market. As a testament to that overwhelming success, we’re excited to bring MLMS fully in-house. At KW, we know the right models, powered by the right tools, drive powerful results. This key move strengthens both, giving our entrepreneurs the leverage to build even bigger.
Chris Czarnecki, CEO and President, Keller Williams
Keller Williams has always been the place where entrepreneurs can build, expand, and own their brand. Now, every KW-affiliated brokerage and agent will have access to a true ‘easy button’ for branding and list-to-close services.
Michael Lewis, CEO and Creative Director, MLMS
With this acquisition and full integration in our marketing team, we’re strengthening the foundation of how our affiliated agents build, market, and scale their business and their brands inside a system designed for long-term success.
Sandra Howard, Chief Marketing Officer, Keller Williams
