Kendra Scott has appointed Kerry Feldmann as chief merchandising officer, adding a jewelry industry executive with more than 20 years of experience as the company prepares to celebrate its 25th anniversary in 2027.
Feldmann will begin the position on November 16 and report to Chief Executive Officer Chris Blakeslee. She will join the executive leadership team and oversee merchandising, planning, and allocation.
Her responsibilities include refining Kendra Scott’s assortment architecture and creating greater consistency across its collections. She will also work to strengthen product storytelling and explore adjacent categories that could extend the brand beyond its existing assortment.
Feldmann spent 15 years at Tiffany & Co. in global merchandising and product development leadership positions. Most recently, she was senior vice president of merchandising, planning, and design at John Hardy, where she managed product strategy, collection architecture, and commercial execution.
Her appointment comes as Kendra Scott increases its focus on design, innovation, and attainable luxury. The company wants to preserve the colorful and personalized products associated with its brand while giving each collection a clearer role in the wider assortment.
Feldmann will also oversee product planning and allocation, including decisions about which items are supplied to individual stores and customer markets. Effective allocation can help the company balance inventory, product availability, and local demand while reducing unnecessary discounting.
Founded in Austin in 2002, Kendra Scott grew from an initial investment of $500 into a national jewelry brand. Its business remains centered on the values of family, fashion, and philanthropy.
The appointment represents another investment in Kendra Scott’s leadership as the company prepares to discuss its next stage of product and category development.
KEY QUOTES
“As we approach our 25th anniversary, we’re building on that strong foundation and pushing further in product innovation, design, and assortment while staying true to the exceptional value our customers expect.”
Chris Blakeslee, Chief Executive Officer of Kendra Scott
“Few brands have what Kendra Scott has: a clear vision rooted in connection and joy, with an enduring commitment to philanthropy. I’m thrilled to join the leadership team and help shape the next chapter, bringing customers elevated design, newness worth discovering and pieces they can make their own.”
Kerry Feldmann, Chief Merchandising Officer of Kendra Scott
