Kestra Private Wealth Services has added veteran financial advisor Rocco Russo to HF3 Wealth Partners, expanding the Alexandria, Virginia-based firm’s presence across the Washington, D.C. and Northern Virginia markets. Russo brings 17 years of industry experience and previously managed approximately $130 million in client assets.
His practice focuses on federal employees, federal contractors and small business owners.
HF3 Wealth Partners joined Kestra Private Wealth Services in 2022 and is led by founder and Managing Partner David Tovey.
Russo’s arrival expands HF3’s capabilities serving federal workers and business owners while adding to its presence throughout the Washington metropolitan region.
The growing HF3 team now consists of six professionals with expertise spanning tax, estate and charitable planning.
Russo and Tovey have known each other for more than two decades.
Their relationship evolved from friendship into an advisor-client relationship when Tovey became Russo’s personal financial advisor.
Tovey later helped Russo enter the financial services industry.
The two eventually became colleagues and are now joining forces as business partners at HF3.
Russo said his familiarity with HF3’s approach to holistic planning and high-touch client service helped influence his decision to join the firm.
Kestra Private Wealth Services supports financial professionals transitioning from traditional wirehouse and employee models into independent wealth management businesses.
The hybrid RIA provides an independent registered investment advisor and broker-dealer platform supporting both fee-based and transaction-based business.
Kestra PWS said it has helped more than 125 financial professionals and over 50 single- and multi-team offices transition to independence.
Russo’s addition is part of HF3’s strategy to selectively expand its advisor base while adding specialized capabilities and extending its regional reach.
KEY QUOTES:
“The way David and Rachel approach client relationships reflects the same commitment to holistic planning and high-quality service that I’ve always tried to bring to my own clients. Going from friend to client to colleague with David is a full-circle moment, and I’m excited for what we can build together.”
Rocco Russo, Advisor At HF3 Wealth Partners
“Since joining Kestra PWS, we’ve had the flexibility to build our team intentionally, evolving the business in ways that strengthen our ability to serve clients. Rocco is a terrific example of that. He’s an exceptional advisor and a natural fit for the culture and service model we’ve built at HF3.”
David Tovey, Founder And Managing Partner Of HF3 Wealth Partners
“One of the biggest advantages of independence is the ability to shape the future of your business on your own terms. At Kestra PWS, we give advisors the support and flexibility to pursue that vision.”
Rob Bartenstein, Founder And President Of Kestra Private Wealth Services
