Keynes has secured a $40 million minority investment from Volition Capital to accelerate its expansion in connected TV advertising, as brands increasingly shift budgets toward streaming platforms.
The announcement, made via a GlobeNewswire press release, highlights the growing demand for measurable, performance-driven advertising solutions in the fragmented connected TV ecosystem. As streaming continues to replace traditional television, advertisers are seeking greater transparency and clearer attribution, areas where Keynes has positioned itself as a key partner.
Founded in 2018, Keynes has built a platform focused on helping brands drive measurable outcomes through connected TV campaigns. The company combines advanced audience strategy, AI-driven optimization, and transparent reporting to link advertising spend directly to business performance, including conversions and incremental revenue.
The investment will support continued innovation across Keynes’ technology stack, including deeper data integrations, enhanced measurement capabilities, and expanded infrastructure. The company also plans to scale its team to meet rising demand from advertisers looking to treat connected TV as a performance marketing channel rather than a purely brand-focused medium.
Volition Capital, which focuses on high-growth, founder-led companies, said the investment reflects confidence in Keynes’ differentiated approach and strong execution. The firm pointed to Keynes’ ability to navigate the complexity of the connected TV landscape while delivering transparent, outcome-based results for clients.
As connected TV captures a growing share of media consumption and advertising spend, Keynes is betting that solving measurement and attribution challenges will be key to unlocking the channel’s full potential. The company aims to bridge the gap between traditional brand advertising and performance marketing, positioning connected TV alongside channels like search and social in terms of accountability and ROI.
KEY QUOTES:
“Connected TV is rapidly evolving from a brand-only channel into a measurable performance medium. Keynes has built a differentiated platform that helps advertisers navigate the complexity of the ecosystem while delivering transparent, performance-oriented outcomes. We are impressed by the company’s disciplined execution, strong client retention, and commitment to transparency.”
Jim Ferry, Partner at Volition Capital
“We’ve always believed that sustainable growth comes from doing right by clients and building a strong internal culture. This partnership gives us the resources to move faster without compromising the principles that define Keynes, and we’re just getting started.”
Dan Larkman, Founder And CEO of Keynes
