Keypoint Intelligence announced it has signed a definitive agreement to acquire DataMaster Online (DMO), a France-based benchmarking service and testing resource for the print industry, in a deal aimed at strengthening Keypoint’s presence in Europe and expanding support for the region’s dealer channel.
The company said DMO will continue serving customers without interruption, while the combined organization works to broaden coverage and increase access to insights for manufacturers, dealers, and partners across Europe.
Keypoint positions the acquisition as a way to deepen its local perspective and expand data-driven resources for dealers, while DMO’s owner said joining a larger, global organization should help the service grow its reach and capabilities.
Financial terms were not disclosed. Keypoint also cited Atar Capital’s continued investment in the company as supporting the move to scale European research, testing, and market intelligence offerings.
KEY QUOTES:
“DMO has built a strong reputation in France for practical benchmarking and market insight. This acquisition strengthens our presence in Europe and helps us deliver more to the dealer community there, including greater access to data, deeper local perspective, and expanded support for the channel.”
Anthony Sci, President and CEO, Keypoint Intelligence
“Joining Keypoint Intelligence is an important step for DMO. Becoming part of a more global organization will help us expand our reach and continue building the service for our subscribers and partners.”
Paul-Jacques Moreau, Owner, DataMaster Online (DMO)
“With Atar Capital’s continued investment in Keypoint Intelligence, this acquisition brings together DMO’s trusted European benchmarking presence and Keypoint’s global scale to deliver broader access to research, testing, and market insight for dealers across Europe. It’s a strong platform move that supports growth through expanded coverage, enhanced service capabilities, and long-term value creation.”
Cyrus Nikou, Founder and Managing Partner, Atar Capital
