Kinectify is an anti-money laundering (AML) risk management technology company that empowers the gaming industry with a modern, AI-powered platform and advisory services to detect suspicious activity and streamline compliance. Pulse 2.0 interviewed Kinectify founder and CEO Joseph Martin to learn more.
Joseph Martin’s Background
Could you tell me more about your background? Martin said:
“My journey into this industry has been somewhat unconventional. I joined the Marine Corps at seventeen, which sparked my interest in international affairs and national security. This led me to study the Middle East, learn Arabic, and live in Egypt and Oman before pursuing a degree in Middle East policy at George Washington University.”
“While I enjoyed working on complex global issues during that time, I discovered that I was more inclined towards building solutions in fast-paced environments. This realization guided me into the field of anti-money laundering (AML), which intersects with national security, geopolitics, and business.”
“I began my career by conducting sanctions and due diligence research for large financial institutions before transitioning into the RegTech space. Later, I joined Caesars Entertainment, where I worked in casino AML compliance. Witnessing firsthand how financial crime risks navigate through complex financial systems ultimately inspired the idea that would become Kinectify.”
Formation Of The Company
How did the idea for the company come together? Martin shared:
“The idea for Kinectify originated during my time as an AML analyst at Caesars Entertainment. I quickly realized that financial crime doesn’t occur in the way most people imagine. It’s not typically a single bad actor moving large sums of money. Instead, financial crime operates through intricate networks.”
“Large criminal organizations transfer money in smaller increments across numerous individuals, locations, and transactions. On their own, these transactions might not seem suspicious, but when viewed collectively within a network, they can represent substantial amounts of illicit activity.”
“I noticed that many compliance tools were not designed to detect these types of patterns. Some systems were adaptations of banking platforms, while others were side products developed by gaming technology providers. They were not tailored for modern financial crime detection.”
“This realization inspired the idea behind Kinectify: to create a contemporary risk management platform specifically designed to help organizations identify complex financial crime patterns and investigate risks more effectively.”
Favorite Memory
What has been your favorite memory working for the company so far? Martin reflected:
“One of the most rewarding experiences has been witnessing compliance professionals effectively use our technology to solve the real challenges they encounter daily.”
“In the past, many investigators had to gather risk signals from multiple disconnected systems. It’s been incredibly meaningful to see them now working on a unified platform, allowing them to assess customer risk much more quickly.”
“Having come from the practitioner side of AML, I have always held that a core design philosophy of Kinectify is to create technology that reflects investigators’ actual workflows. It’s truly gratifying to hear from users that our platform enhances their workflows.”
Core Products
What are the company’s core products and features? Martin explained:
“Kinectify offers a modern anti-money laundering and risk management platform specifically designed for the gaming industry. The platform integrates several features into a single system, including transaction monitoring, case management, customer risk profiling, regulatory reporting, and investigative workflows.”
“We are particularly excited about integrating artificial intelligence throughout the platform. AI serves as a foundational layer that organizes data, highlights significant signals, assists with alert resolution, and supports investigators in analyzing risk. For instance, we are introducing enhanced due diligence capabilities that utilize advanced AI systems to gather information from multiple sources, providing investigators with a structured view of a customer’s risk profile.”
“Our goal is not to replace human judgment, but to enable experienced compliance professionals to concentrate on decision-making while intelligent systems manage much of the operational tasks.”
Challenges Faced
Have you faced any challenges in your sector of work recently? Martin acknowledged:
“One of the biggest challenges in financial crime compliance is the gap between the complexity of modern financial systems and the technology that many organizations use to monitor them. Today’s financial systems are faster, more interconnected, and far more data-intensive than they were even a decade ago. However, many legacy compliance systems were designed for a much simpler environment and rely heavily on static rules and manual processes.”
“Bridging this gap requires modern platforms capable of analyzing large volumes of data, recognizing patterns across activity networks, and helping investigators quickly surface meaningful signals. This is one of the core challenges that we have focused on solving with Kinectify.”
Evolution Of The Company’s Technology
How has the company’s technology evolved since launching? Martin noted:
“When we first started, our focus was on creating a modern compliance platform specifically designed for the gaming industry. Since then, technology has evolved significantly, especially with the introduction of artificial intelligence. Today, we are moving toward a model in which AML professionals collaborate with intelligent systems that handle much of the operational work in investigations.”
“Instead of manually gathering information and compiling reports, investigators can work alongside systems that organize data, identify potential risk signals, and generate investigative narratives. This evolution enables compliance teams to operate much more efficiently while still maintaining strong human oversight.”
Significant Milestones
What have been some of the company’s most significant milestones? Martin cited:
“Some of our key milestones have focused on product innovation and customer adoption. Early implementations with gaming operators confirmed that the industry was ready for a more modern approach to financial crime compliance technology.”
“Since then, adoption has expanded significantly. Today, many of the largest gaming brands in the United States use Kinectify, including operators representing nearly half of the properties on the Las Vegas Strip. Through our platform, customers collectively detected and reported more than $2.3 billion in suspicious activity to FinCEN last year.”
“We are also beginning to see international expansion driven by customer demand. For example, we are currently expanding into Australia at the request of a top-three gaming operator there, reflecting how operators in new jurisdictions are actively seeking modern compliance infrastructure.”
Customer Success Stories
Can you share any specific customer success stories? Martin highlighted:
“While we cannot always disclose specific customer names due to the sensitive nature of financial crime compliance, we have published several case studies that highlight the impact of our platform. For example, operators such as Caesars Southern Indiana and Bet99 have shared how Kinectify helped modernize their AML and compliance workflows.”
“One common challenge across the industry is that investigators often rely on multiple disconnected systems and manual processes to conduct AML investigations. By consolidating these functions into a unified platform, investigators can access information more quickly and resolve cases far more efficiently.”
“Before implementing Kinectify, Caesars Southern Indiana described operating with a persistent investigative backlog and significant time pressure related to the 30-day SAR filing deadline. Investigators were spending most of their time assembling cases and managing documentation rather than analyzing risk.”
“After deploying Kinectify, suspicious activity can be identified and case documentation generated in real time, eliminating the backlog and significantly reducing manual investigative work. This allows compliance teams to spend more time collaborating internally, evaluating risk, and determining appropriate actions rather than rushing to complete administrative tasks.”
“Across our customer base, organizations have seen meaningful operational improvements, including increases in detection rates ranging from roughly 20% to nearly 300%, depending on the client, along with efficiency gains averaging more than 96% in investigative workflows. Ultimately, the biggest impact is that compliance teams can focus more on identifying and managing risk rather than navigating fragmented systems.”
Funding/Revenue
Are you able to discuss funding and/or revenue metrics? Martin revealed:
“Kinectify has raised more than $19 million over the past five years from leading industry operators, and executives across gaming, financial services, and technology. Investors include Aristocrat, OpenBet, EBCI Holdings, and Acies Investments.”
“While we do not publicly disclose specific revenue metrics, the company has experienced sustained triple-digit year-over-year growth as gaming operators increasingly seek modern platforms to manage financial crime risk and meet evolving regulatory requirements.”
Total Addressable Market
What total addressable market (TAM) size is the company pursuing? Martin assessed:
“The scale of financial crime globally is staggering. The United Nations Office on Drugs and Crime estimates that between 2% and 5% of global GDP, approximately $800 billion to $2 trillion, is laundered through the financial system each year.”
“This level of illicit financial activity leads to significant investment in financial crime compliance. Organizations in sectors such as banking, payments, gaming, and financial services spend billions of dollars annually on technology, regulatory reporting, and risk management systems designed to detect and prevent financial crime.”
“Initially, our focus has been on the gaming industry, which has unique regulatory requirements and operational complexities. However, the broader financial crime compliance market spans multiple sectors in which organizations require greater visibility into financial activities and risks. As financial systems become faster, more digital, and increasingly interconnected, the demand for modern compliance technology will only continue to rise.”
Differentiation From The Competition
What differentiates the company from its competition? Martin affirmed:
“One major differentiator of Kinectify is that it was designed with a deep understanding of how compliance practitioners actually work. Many legacy compliance systems were adapted from other industries or built decades ago, resulting in a lack of alignment with the workflows that investigators use in practice.”
“Having come from the practitioner side of AML, we designed Kinectify to reflect the real investigative process. Our focus is on organizing information clearly and helping investigators quickly surface meaningful signals. Another key differentiator is our emphasis on utilizing modern technologies, such as artificial intelligence and scalable data platforms, to detect patterns across networks of activity rather than analyzing transactions in isolation.”
Future Company Goals
What are some of the company’s future goals? Martin emphasized:
“Our goal is to continually evolve the Kinectify platform as financial systems become increasingly complex and data-driven. We believe that compliance technology is entering a new phase in which intelligent systems will play a greater role in assisting investigators. These systems will help gather information, identify patterns, and generate insights.”
“In the long term, our vision is to help organizations transition to a model in which compliance is more integrated with financial intelligence. This will enable teams to understand how money flows through complex ecosystems and identify risks much earlier.”
Additional Thoughts
Any other topics you would like to discuss? Martin concluded:
“One point I often emphasize is that financial crime compliance has a much larger societal impact than many people realize. Issues such as organized crime, corruption, sanctions evasion, terrorist financing, drug trafficking, human trafficking, and fraud all rely on the ability to move money through financial systems. When those financial flows go undetected, the consequences extend beyond regulatory risk, affecting communities, businesses, and public safety.”
“When organizations gain better visibility into financial activities, they can help prevent these threats from expanding within legitimate economic frameworks. Ultimately, improving compliance technology is not just about achieving operational efficiency; it is also about strengthening the integrity of the global financial system.”
