King Risk Partners, the 51st largest insurance brokerage in the United States, is expanding its presence in the Northeast through the acquisition of PRL Associates, an insurance agency based in Endicott, New York. The transaction marks another step in King Risk Partners’ steady growth strategy focused on disciplined expansion and community-centered service.
Founded more than 15 years ago, PRL Associates has built a reputation for delivering personal and commercial insurance solutions across New York. The agency is known for its client-first approach, tailoring coverage to meet the specific needs of individuals, families and businesses.
King Risk Partners said the acquisition strengthens its capabilities in New York while maintaining local support and trusted guidance for clients. The company emphasized that the partnership aligns with its long-term growth strategy rooted in shared values, service quality and sustained community engagement.
PRL Associates’ leadership indicated that joining King Risk Partners will enable the firm to broaden its offerings while continuing to deliver the personalized attention and responsiveness its clients expect.
The acquisition follows other recent moves by King Risk Partners to expand its regional footprint, reinforcing its position as a leading insurance brokerage serving a diverse client base.
KEY QUOTES
“PRL Associates is a great addition to King Risk Partners. They built their business on responsive service and long-term client relationships, which aligns with how we serve our communities. With this partnership, we are expanding our capabilities in New York while keeping local support and trusted guidance at the center of the client experience.”
Scott Popilek, Chief Executive Officer of King Risk Partners
“By joining King Risk Partners, we can offer a broader range of solutions and additional support for our clients, while preserving the personal attention and responsiveness they expect from our team. We are committed to carrying forward the tailored coverage and steady guidance that have been central to PRL Associates.”
John Lavo and Steve Carr, Owners of PRL Associates
