Kingsway Pharmaceuticals has acquired the Lobe Miracle brand from CCA Industries, expanding Kingsway’s presence in the consumer healthcare category and adding another established product to its portfolio of everyday wellness solutions.
The company said Lobe Miracle, a product positioned around improving earlobe comfort and appearance, will transition to Kingsway’s ownership effective immediately. Kingsway plans to build broader brand awareness, strengthen its market presence, and reach new customers.
CCA Industries said it supports the transition and characterized Kingsway as a committed steward of the brand, with an emphasis on a smooth integration into Kingsway’s lineup.
Kingsway is a Tennessee-based healthcare company focused on developing and marketing consumer wellness products across personal care, over-the-counter solutions, and everyday health essentials.
The company highlighted prior activity, including the acquisition of the Bikini Zone brand from CCA Industries in 2023 and the strategic minority stake in CIGA Healthcare in 2025. CCA Industries described itself as a long-established consumer products company with a portfolio spanning personal care, beauty, and wellness.
KEY QUOTES
“For years, Lobe Miracle has helped people feel confident and comfortable, and we’re proud to carry that purpose forward. We see tremendous opportunity to expand awareness of this unique product, elevate its presence in the marketplace, and introduce it to new consumers who will benefit from it.”
Ben Blessing, Chief Operating Officer, Kingsway Pharmaceuticals
“Kingsway Pharmaceuticals has demonstrated a strong vision for the future of Lobe Miracle. We are confident the brand will continue to thrive under their leadership and reach even greater potential in its next chapter.”
Chris Dominello, CCA Industries
