KKR has announced the acquisition of Hoken Minaoshi Hompo Group, a significant insurance distributor in Japan. The purchase was made from funds managed by Advantage Partners, a Japanese private equity firm. This investment is expected to support Hoken Minaoshi Hompo Group’s growth by enhancing its sales capabilities and pursuing both organic expansion and strategic acquisitions.
Hoken Minaoshi Hompo Group operates through a broad omnichannel model, offering insurance services in-store, online, through call centers, and via home visits. Its flagship brand, Hoken Minaoshi Hompo, runs approximately 350 retail locations across Japan and provides access to insurance products from over 40 different providers. The company is recognized for its flexible consultation options, which enable customers to select from face-to-face meetings, online sessions, phone calls, or home visits, tailored to their preferences and schedules.
KKR is funding the acquisition primarily through its Asian Fund IV and K-Series. This deal adds to KKR’s growing portfolio of investments in Japan, which already includes companies like FUJI SOFT, LOGISTEED, and Yayoi. It also builds on KKR’s global experience in the insurance sector, with previous investments in firms such as Global Atlantic in the United States, Ascend Asia in Singapore, USI Insurance Services, APRIL in France, and Söderberg & Partners in the Nordic region.
By acquiring Hoken Minaoshi Hompo Group, KKR aims to strengthen its presence in Japan’s insurance market and support the company’s continued growth. The partnership is expected to bring new resources and strategic guidance to help the business expand its reach and enhance service offerings for customers nationwide.
KEY QUOTES:
“Hoken Minaoshi Hompo Group has established itself as a trusted partner to customers and insurers in Japan through high-quality advice and broad access to insurance products. As the industry continues to evolve, we see significant opportunities for the company to strengthen its platform and better serve the diverse needs of customers. We look forward to working alongside the management team and drawing on KKR’s global network, sector expertise, local knowledge, and operational capabilities to support Hoken Minaoshi Hompo Group in its next stage of growth.”
Hiro Hirano, Deputy Executive Chairman of KKR Asia Pacific and CEO of KKR Japan
“We thank Advantage Partners for their steadfast support over the years, and are delighted to welcome KKR as our new investor. Their deep expertise in the financial services sector, proven track record of growing businesses in Japan, and global insurance industry knowledge will support us to achieve our mission of providing services that enable everyone to live a 100-year lifespan with peace of mind and happiness. Together with KKR, we will further develop our services, supporting each and every customer to create a secure and prosperous future.”
Tomoki Usui, CEO of Hoken Minaoshi Hompo Group
