Knit, a platform dedicated to streamlining the consumer research process using AI, announced the closing of a $9 million funding round and partnerships with brands like T-Mobile, NASCAR, the WNBA, Mars Wrigley, Overtime, and JBL. The funding round was led by Revolutions’s Rise of the Rest Seed Fund, with participation from new investors Osage Venture Partners, GFT Ventures, Visible Ventures, and Massive Ventures and existing investors Silicon Road Ventures, Felton Group, and Alumni Ventures.
Knit enables insights professionals and researchers to conduct agency-quality research in days, not weeks. It combines quantitative and qualitative data in the same survey for comprehensive, thorough insights. Over the past year, Knit has onboarded over 30 enterprise brands and grown its annual recurring revenue 5X.
The team has also used the funds to launch its latest offering: Report-Ready Insights. It helps researchers run agency-quality quantitative and qualitative research at DIY costs by automating the most time-intensive research tasks through Researcher-Driven AI.
Through Knit, a researcher’s expertise and institutional knowledge are the engine, and Knit’s AI is the navigator. Knit optimizes the research process so it’s faster, more customizable, and more focused on what matters most.
KEY QUOTES:
“At Knit, our goal has always been to make researchers’ jobs easier. We’re excited about Report-Ready Insights because it does just that – allowing our customers to go from business questions to stakeholder-ready top line reports in days, without compromising speed, cost, or quality. It’s ultimately changing the way research is done.”
-Aneesh Dhawan, Co-Founder and CEO of Knit
“The market is filled with ‘off-the-shelf’ AI analysis tools, which often lead to generic outputs, forcing the researcher to spend time, money, and manual efforts converting data to stakeholder reports. What we are doing is different. Knit is taking a unique approach to AI – one that begins with the human researcher.”
-Raahish Kalaria, Co-Founder and CTO of Knit
“We’re excited to continue to back Knit as they redefine the landscape of consumer insights. We’ve been impressed by Knit’s rapid adoption among leading brands. Their innovative approach to AI-assisted research clearly resonates, and we’re excited to support their continued momentum as they launch Report-Ready Insights.”
-David Hall, Managing Partner, Revolution’s Rise of the Rest Seed Fund
“We’re inspired to see Knit pushing the boundaries of consumer insights with their researcher-driven AI. The team’s ability to quickly partner with top brands and deliver insights is a testament to their deep customer and market understanding. We’re proud to back them as they continue to shape the future of the insights industry with their launch of Report-Ready Insights.”
-Ross Kimbel, Managing Director and Partner at Silicon Road Ventures
“Knit is changing the game on how brands gather, assess and act on consumer insights with remarkable speed and precision. Their unique AI-driven platform stands out in a crowded market of solutions. Their growth reflects the real value they’re delivering, and we’re excited to be part of their journey as they continue to innovate in this space.”
-Sean Dowling, Managing Partner at Osage Venture Partners (OVP), who joined Knit’s Board of Directors upon OVP’s investment
