New York-city based digital content intelligence platform company Knotch has raised $20 million in Series B funding led by New Enterprise Associates (NEA). And previous investors also participated in this round.
With this round of funding, it will further accelerate Knotch’s product offering and customer support, expanding in North America, and initiate global expansion. In conjunction with this funding round, NEA Venture Partner Hilarie Koplow-McAdams and former chief digital officer of WPP’s GroupM Rob Norman are joining Knotch’s board of directors.
Launched in 2015, Knotch’s platform enables brands to measure and optimize digital content based on holistic data signals such as behavioral and audience data, engagement, conversion metrics, and attitudinal feedback. Knotch has a wide variety of customers across the Fortune 500 including brands like JP Morgan Chase, AT&T, Ally Bank, Ford, Calvin Klein, and Salesforce.
“A couple of years ago, Knotch set out to provide marketers with a solution to help them transparently understand the true impact of content across all digital touchpoints from an emotional, behavioral, demographic and, finally, business standpoint,” said Knotch CEO and founder Anda Gansca in a statement. “In that last few years, we’ve developed and scaled our product suite so we can integrate with the marketer across every single point for planning, benchmarking, and measurement needs.”
With this funding round, it will further establish Knotch as the independent standard for digital content analytics and ROI and enhance their data collection, storage, and instrumentation capabilities. Plus it will accelerate Knotch’s product roadmap. And it will also expand its reach globally across new markets.
“Brands have a desire to understand the effectiveness of their digital content across all channels, a gap that hadn’t been filled before Knotch,” added Koplow-McAdams. “Our conviction around the Knotch platform and team is driven by their impressive traction and comprehensive product offerings. We’re thrilled to partner with Knotch as they continue their growth trajectory, providing transformative marketing intelligence at scale.”