Kontent.ai announced the appointment of Mark Greenaway as Chief Executive Officer as the company looks to scale its Agentic CMS platform and expand its role in transforming enterprise content operations.
Greenaway brings experience in scaling global businesses and leading enterprise-focused teams, with a focus on environments where content plays a critical role in growth, compliance, and customer experience. With the leadership transition, founder Petr Palas will move back to a board role while continuing to support the company following its 2022 spinout from Kentico.
The appointment comes as Kontent.ai advances its next-generation “Agentic CMS,” which embeds AI-powered agents directly into content workflows. These agents are designed to automate tasks such as governance, translation, lifecycle management, and optimization, reducing reliance on manual processes.
Organizations using the platform have reported reductions in manual effort of more than 70%, along with faster time to market and improved consistency across global content operations. The company is positioning its platform as a solution to what it describes as an operational challenge rather than a content creation problem, helping enterprises better manage content as a strategic business asset.
Kontent.ai’s strategy focuses on enabling enterprises to operate content at scale, improving efficiency while reducing risk and unlocking growth opportunities. The company sees increasing demand for solutions that go beyond content generation to address governance, optimization, and long-term lifecycle management.
Greenaway’s leadership is expected to guide the company through its next phase of growth, as it aims to establish Agentic CMS as a foundational system for enterprise content operations.
KEY QUOTES:
“Most organizations don’t have a content problem. They have an operations problem. Content is one of the largest, most under-managed assets in the business. It drives acquisition, conversion, and retention, but it’s still run through manual processes that don’t scale.”
“Enterprises are being asked to do more with less, move faster, and reduce risk at the same time. Content sits right in the middle of that. If you can operate it better, you unlock growth, improve efficiency, and reduce exposure all at once.”
“AI has made it easier to produce content, but that’s only part of the equation. The real value comes from how effectively that content is managed, governed, and optimized over time. That’s where the gains are.”
“The companies that get this right will have a structural advantage. They’ll move faster, operate more efficiently, and get more value from the content they already have.”
Mark Greenaway, Chief Executive Officer, Kontent.ai
