E-commerce channel management company Krepling announced it had raised a $3.3 million seed round and launched a fully centralized universal builder, enabling merchants to consolidate tools and services to foster personalized customer experiences.
The funding round includes the participating investors: LAUNCH, Brickyard, Front Porch Ventures, 11 Tribes Ventures, Colabora Ventures, and Broadshade Investments. And the funding will be used to expand the Krepling team in several departments further and enhance the capabilities of simplifying e-commerce integrations, without the need for outside agencies or developers.
The retail e-commerce industry is expected to hit over $8 trillion in a couple of years. And merchants are focused on modernizing and integrating their workflows like shipping solutions and inventory management systems to offer consumers a seamless shopping experience. But a data bottleneck arises when basic business operations and powerful automation platforms do not communicate across different e-commerce services, holding merchants back from growing their businesses efficiently.
Krepling resolves this issue for hundreds of mid-market merchants by granting control over their channel management and e-commerce tech stacks. And the company’s new centralized universal builder enables merchants to have their operations all-in-one place, eliminating the need for disparate platforms, and offers enhanced data capabilities to capture customer data without coding experience.
This investment will be mostly channeled toward expanding Krepling’s team, with a primary focus on hiring new sales leads, managers, and developers. And the company prioritizes nurturing a workspace that is employee-centric and harnesses the myriad of benefits in a hybrid-remote model. Krepling is nearly doubling its valuation by the end of the year, new hires will help accelerate productivity and streamline an intuitive dashboard to help brands refine the shopping experience for their customers.
Krepling serves merchants in 80+ countries to expand and enhance their e-commerce stack and integrations with other channels without prior coding experience. And they are working with brands like Hash Pies, Giorgio’s, and Forestals. Krepling plans to launch new features in the coming months to continue providing users with unique capabilities to maintain access and control over their workflows.
KEY QUOTES:
“As marketplace options for consumers and technology advancements increase, it’s adamant for brands to use tools that will maintain business growth and not fall behind. We are addressing the most critical challenge in the e-commerce sector currently and are pivotal in providing a comprehensive toolkit that supports the modern mid-market merchant looking to scale. With this funding, we can advance our distinctive edge in the market and empower merchants to navigate the e-commerce landscape with unparalleled ease and efficiency.”
— Liam Gerada, CEO and co-founder of Krepling
“Krepling’s solution eliminates the countless hours spent connecting the various business operations required to deliver a seamless ecommerce experience. Krepling went through Launch Accelerators 23rd Cohort and has grown nicely since then allowing us to back the company consistently.”
“With their background as e-commerce merchants themselves, Liam and his team are uniquely positioned to build a powerful, future-forward platform for merchants.”
— Jason Calacanis, CEO, founder, and managing partner of LAUNCH
