Kuberno is a company that has created a global entity governance platform called Kube, which combines world-leading entity management functionality with a unique secretariat practice management system. Pulse 2.0 interviewed Kuberno CEO Zoe Bucknell to learn more about the company.
Zoe Bucknell’s Background
What is Bucknell’s background? Bucknell said:
“Before starting Kuberno, I worked for over 20 years in General Counsel and Company Secretary roles. It was a great background to have because it meant that I’ve worked with senior leadership teams for most of my career. The experience that provided was instrumental to Kuberno’s success because it taught me how to speak the language of the Board and gave me a deep understanding of how all the constituent parts of a business fit together – which is key to solving the problems of a business and achieving the buy-in of its senior leadership.”
Formation Of Kuberno
How did the idea for Kuberno come together? Bucknell shared:
“The inspiration for Kuberno came from the difficulties I repeatedly faced as a Company Secretary. Governance and compliance functions have massively lagged behind other areas of technological innovation. Without good tech, governance professionals had to spend hours on administrative tasks that could have been automated and lacked the tools to deliver to the highest standard. Kuberno was created to give governance professionals the processes, tools, and technology to achieve exceptional governance and support broader business objectives.”
Core Products
What are Kuberno’s core products and features? Bucknell explained:
“We developed a platform, Kube, which streamlines and automates the management of global entity governance. Its integrated approach frees up governance professionals from laborious administrative tasks, creating room to focus on strategic thinking and enhance the value they bring to the business.”
“By automating the administrative parts of the Corporate Secretary role – creating data insights and reports, managing documents and data, performing e-filings, and creating forms – Kube frees up time for businesses’ senior professionals to think strategically and empowers them to make judgments based on the robust data and insights generated by the platform.”
Challenges Faced
What challenges have Bucknell and the team faced in building the company? Bucknell commented:
“We started out as a fully bootstrapped company, which came with a number of challenges. We had to optimize everything we did to ensure every single penny spent delivered the best possible outcome for our customers. We managed to get past that phase by being diligent with our spending, but it’s been really helpful for us to go through that process because it has ingrained financial rigor into our approach to everything we do.”
Significant Milestones
What have been some of Kuberno’s most significant milestones? Bucknell stated:
“We have just launched our subsidiary for the Americas, Kuberno Inc. along with a new Registered Agents service, which will enable us to support any clients needing their government, tax and legal correspondence managed for them in key jurisdictions. It’s a huge milestone for us as we achieve scale globally and expand our offering.”
Funding
After asking Bucknell about the company’s funding, she revealed:
“Last year, we completed a Series A funding round with Nasdaq Ventures as the sole investor. As part of the investment, we also signed a commercial partnership with Nasdaq Governance Solutions for collaboration for Kube, our global entity governance platform.”
Total Addressable Market
What total addressable market (TAM) size is the company pursuing? Bucknell assessed:
“Governance is a critical issue for businesses of every size and in every place – the market is huge and growing. Our platform is already relied upon by a range of clients, including household names within the FTSE 100; the Big Four in the UK; and global clients in the US, EMEA, and APAC regions.”
“The TAM for the Global Entity Management Market is forecast to be £30 billion by 2030, £3 billion of which relates to software with a compound annual growth rate (CAGR) of 17%.”
Differentiation From The Competition
What differentiates the company from its competition? Bucknell added:
“We understand the critical role legal entities play within enterprises, so our tech solves user problems across our customer organizations in tax, finance, HR as well as legal functions – not just compliance-related needs. Unlike other solutions on the market which can be incredibly complex and often require courses and extensive experience to be used, our design-led approach makes it intuitively simple for users.”
Future Company Goals
What are some of Kuberno’s future company goals? Bucknell concluded:
“Looking to our goals for the future, we’re pursuing an ambitious growth plan to continue to scale globally. This year, our expansion plans are particularly focused on growing across the Americas following our launch in the US. We also have exciting plans in relation to product development – in terms of features and user experience.”
