Kubiks is a modern observability platform that delivers deep OpenTelemetry-native insights into application performance, errors, and user experience. Pulse 2.0 interviewed co-founder Oleksandr (Alex) Holovach to gain a deeper understanding of the company.
Alex Holovach’s Background
Could you tell me more about your background? Holovach said:
“I’ve spent most of my career building backend systems and observability tooling for large-scale platforms. I’ve worked across Go, Python, and TypeScript, designed distributed data pipelines, and led engineering teams focused on performance and reliability. I worked in companies of all sizes and was involved in building monitoring / observability tools in each one because of how important it was.”
Formation Of The Company
How did the idea for the company come together? Holovach shared:
“I saw many companies losing millions during downtime because of poor observability. The problem was always the same – some applications had misconfigured or no telemetry and engineers were connecting the dots manually by searching tons of logs, traces, correlating with deployments and so on. Companies like Google or Meta have large teams of engineers that work on this to ensure every part of the infrastructure is instrumented properly while other companies can’t spend that much time to configure everything manually.”
Favorite Memory
What has been your favorite memory working for the company so far? Holovach reflected:
“My favorite moment was watching a customer’s reaction when they saw the product in action for the first time.”
“A new user signed up, connected their GitHub, and started onboarding by selecting dashboards and customizing their experience. While they were still configuring, our agent had already analyzed their environment, generated the instrumentation code, and opened a pull request with changes.”
“When they completed onboarding and noticed the PR in GitHub, they reached out to us right away — surprised, curious, and genuinely impressed that it happened automatically. They merged the PR, deployed, and within minutes were looking at live telemetry inside their dashboards.”
“It was one of those quiet, validating moments where you realize the system is actually helping engineers before they even ask for it.”
Core Products
What are the company’s core products and features? Holovach explained:
“At its core is the Kubiks Agent — an always-on SRE that monitors your systems, investigates incidents in real time, finds root causes, and prepares pull requests with proposed fixes.”
“We provide lightweight SDKs to instrument your stack: databases, queues, APIs, authentication, billing, and many more.”
“Through our Vercel integration, teams can start monitoring with a single click, while custom dashboards and AI-powered log and trace views let you explore issues or ask questions in plain language.”
“Finally, our Slack integration brings the agent into your workspace. It reports incidents, summarizes daily activity, and responds to requests like a real teammate.”
Challenges Faced
Have you faced any challenges in your sector of work recently? Holovach acknowledged:
“The space is moving fast. There’s a real race to build the self-healing layer for software. We’re seeing more teams, products, and ideas emerge in this direction, and that’s exciting. For us, the main challenge and focus is making sure these systems aren’t just smart, but something teams can actually trust in production.”
Evolution Of The Company’s Technology
How has the company’s technology evolved since launching? Holovach noted:
“In the beginning, it was just a single AI agent working in production to analyze errors and explain what went wrong. Over time, we built an entire AI infrastructure that runs many agents to solve specific problems with low-latency.”
“We’ve also invested heavily in evaluation and benchmarking, running large-scale tests to measure accuracy, latency, and decision quality. Our next step is to open source our evaluation framework so other companies can improve their own agents, compare performance, and contribute to building more reliable AI systems across the industry.”
Significant Milestones
What have been some of the company’s most significant milestones? Holovach cited:
“Our biggest milestone was partnering with Vercel to bring modern observability to teams that build and ship quickly. The collaboration helps startups and AI-focused companies improve reliability while keeping their development pace: https://kubiks.ai/blog/vercel.”
Customer Success Stories
Can you share any specific customer success stories? Holovach highlighted:
“In the early stages, we worked closely with several design partners to shape the product around real engineering workflows. We’ve got a lot of strong feedback.”
“One memorable case came from a SaaS platform that integrated Kubiks during its beta. When one of their third-party providers introduced a breaking API change, the Kubiks Agent detected the failure pattern, traced it to the Changelog, and alerted the team within six minutes. Before that, incidents like this often took hours to uncover.”
Funding/Revenue
Are you able to discuss funding and/or revenue metrics? Holovach revealed:
“We’ve successfully bootstrapped the company to this point, and as we continue to grow and scale, we’re now raising our first round of funding. The momentum has been strong, and we’re seeing increasing interest from investors for what we’re building.”
Total Addressable Market
What total addressable market (TAM) size is the company pursuing? Holovach assessed:
“The total addressable market is estimated to be between $10–15 billion and growing fast. The shift toward serverless, edge deployments, and AI-driven operations is expanding the definition of “observability” itself — it’s no longer just logs and traces, but full lifecycle reliability and autonomous debugging. Companies adopting AI have thousands of AI agents running in production that add more telemetry and make this space compound in value each year.”
Differentiation From The Competition
What differentiates the company from its competition? Holovach affirmed:
“What sets us apart is our focus on developer experience and depth, not breadth. We’re building a complete observability stack that actually works out of the box.”
“Teams can instrument their entire application in minutes, see every log, trace, and metric in one place, and rely on the Kubiks Agent to analyze issues and prepare fixes automatically. It’s observability that feels engineered end-to-end, not pieced together.”
Future Company Goals
What are some of the company’s future goals? Holovach concluded:
“Our goal is to reach a point where companies can fully trust observability agents to not just detect and analyze issues, but also safely deploy fixes on their own. We’re building toward a future where the agent can handle failures automatically, giving engineers more time to focus on building instead of firefighting.”
